Hello! I'm Jools Walker (aka LadyVelo) - a freelance writer, best-selling author, voiceover artist and an experienced broadcaster across TV, Radio and Podcasting.
I started my writing career in 2010 on my award-winning blog, Vélo City Girl. Since then, I have published my first book - Back in the Frame - Cycling, belonging and finding joy on a bike - with Little, Brown and written for publications including The Guardian, Glorious Sport, Time Out London, Cycling UK, Grazia, Caffeine Magazine, and Refinery29.
I like to write and create content on a range of subjects, including (but not limited to): cycling, fashion, tech, health and wellbeing, diversity and inclusion, coffee culture and mental health.
I have partnered with and produced content for various global brands - some of which are listed on my website. Please do get in touch if you'd like to chat about working together.
Projects
- Vélo City GirlMy original blog, Vélo City Girl, was born in March 2010 when I started cycling again as an adult. VCG was initially about cycle style but evolved into an award-winning digital space to discuss broader cycling culture subjects, including diversity, representation, mental health and health & wellbeing. Responsibilities across the editing and running of Vélo City Girl included • Production of fresh and inspirational content, both written and photographic. • Curation of relevant news, events a
- Back in the Frame: Cycling, belonging and finding joy on a bikeReviews - 'A funny, vibrant book' - Guardian 'We'll all recognise ourselves somewhere in this book' - Emily Chappell 'One of the best cycling books of all time' - BookAuthority 'A joyful dose of inspiration that every cyclist, from rookie to randonneur, can take something valuable from' - Road.cc If your bike has become your biggest escape of late, Back in the Frame from award-winning blogger, Jools Walker (a.k.a Lady Vélo), is the book for you Jools Walker rediscovered cycling aged 28 a
- Adventures in Coffee PodcastAdventures in Coffee is a narrative podcast that dives deep into your morning brew. We ask a question about your morning coffee and then journey around the world to pour lovingly blended episodes into your ears. Adventures in Coffee is a collaboration between Scott Bentley, founder of award-winning magazine Caffeine, Jools Walker, best selling cycling author, and James Harper, creator of critically acclaimed documentary podcast Filter Stories. Launched in January 2021, Adventures in Coffee de
Projects credited in
- Samsung #Gearup Go Beyond FitnessCreated for Samsung Europe, this campaign showed that anyone, anywhere with any experience or ability can go beyond fitness #withGalaxy wearables watches. Tapping into the insight that we can encourage each other as we work out, this spot features pairs who spur each other on and a bespoke soundtrack composed using breath and rhythms from each athlete and sport.
Work history
Podcast Presenter - Adventures in CoffeeCaffeine Magazine
London, United KingdomFreelance
Adventures in Coffee is a narrative podcast that dives deep into your morning brew.
We ask a question about your morning coffee and then journey around the world to pour lovingly blended episodes into your ears.
Adventures in Coffee is a collaboration between Scott Bentley, founder of award-winning magazine Caffeine, Jools Walker, best selling cycling author, and James Harper, creator of critically acclaimed documentary podcast Filter Stories.
Thanks to our sponsors Oatly and iFinca for making this podcast possible.
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AuthorLittle Brown Book Group
London, United KingdomFreelance
Publishing my debut book, Back in the Frame - cycling, belonging and finding joy on a bike.
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Skills
- Podcasting
- Creative Non-fiction
- Presenting
- Journalism
- Voice Over
- Scripts
- Pubic Speaking
- Author