About me
🎯 Brand Partnerships | Consultancy | Creative Strategy | Production & Direction 🎬
Passionate about creating impactful work through innovative brand partnerships. I bring a diverse skill set in consultancy, new business development, creative strategy, and hands-on expertise in production and direction. My professional journey encompasses a rich background in both publishing and agency settings within brand partnerships, sales and client services, alongside a proven track record in project and account management.
🎵 Specialised in Music, Culture, Lifestyle, Youth Culture, Storytelling, Community Building, and Representation 🌎
With a focus on diverse and vibrant spheres, I specialise in crafting narratives that resonate across music, culture, lifestyle, and youth culture. My commitment to community building and authentic representation fuels my work, creating lasting connections between brands and their audiences.
🔎 Extensive Portfolio: Digital, Live, & Experiential Projects | Video, Photography, Events, Editorial & Print 📹
A robust portfolio across digital, live, and experiential, showcasing my versatility in video, events, editorial, photography and print led projects. Throughout my career, I've successfully produced and managed projects for renowned clients including Nike, BBC, Adidas, Pinterest, Beats by Dre, MAC, Spotify, Audible, Bumble, Gap, Squarespace, British Fashion Council, Kickstarter, Google, Youtube, and Hunter.
I’d love to connect and explore how my expertise can elevate your brand, driving authentic engagement and lasting impact. 🌟
Projects
- Move Out LoudSenior Account and Project Manager for Move Out Loud, a gal-dem podcast powered by Nike, taking you on a journey of self-discovery through sport and movement. Host, professional roller skater Tinuke, chats to a collection of big players in the sport and movement scene as they talk about their journeys, life, careers and more. We managed episode production and created a 360 multimedia campaign across socials, display ads and newsletters alongside advertorials to bring the campaign to life.
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Projects credited in
- gal-dem's Summer of SportNike approached us with a problem - they knew that women weren't engaging with sport at the rate they wanted, but both research and media channels weren't able to delve deeply into women of colour and non-binary people of colour communities to understand and address this. They wanted to develop 4 projects that dealt with Football, Running, and Netball, and encouraged young people and gal-dem's core audience of women and non-binary people of colour to engage both in watching and playing sports i
- gal-dem x bumble - Loneliness storytellingEarlier in the year, Bumble conducted a wide reaching research task to try and understand the trends and experiences that shape the way we form and experience friendships in the UK. From this, they found that 2 in 3 Britons admitted to feeling lonely regularly, but so few of us are ready to talk about this emotion. Bumble's research uncovered that a huge part of this is to do with the stigma and shame associated with loneliness. We wanted to combat this shame and help our shared audiences unpac
Work history
Senior Creative ProducerHeaps+Stacks
- London, United KingdomFreelance
Clients: Moroccan National Tourism Office (MNTO), Black Diamond PR
Leading the set and dressing for MNTO's Kingdom of Light event at The Savoy, London
Client, supplier & crew liaison
Creative direction & planning of event spaces
Managing influencer Moroccan chef and facilitating collaboration with The Savoy chefs for canapé and dinner menu
Creating set & dressing lists for client approval
Updating client deck with progression
Budget management
Tracking and recording spending
Skills: Experiential Events · Creative Production · Set Dressing · Project Management · Event Production · Talent Management · Budget Management · Creative Direction · Tracking Spend
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Creative StrategistB-e-a-m
- London, United KingdomFreelance
Clients: Havana Club; Link Up TV, Colours Carnival, Unknown London, Rizla
Projects:
Helicopter Pop Up - Unknown London - Live Events; Fashion
Notting Hill Carnival 2023 - Colours Carnival - Live Events, Music
Creative strategy & ideation for new business opportunities
Creating business proposals and pitches for clients with costs
New business development- bringing in new clients and introducing existing clients to B-E-A-M
Creative production on projects
Skills: New Business Development · Creative Strategy · Business Proposals · Creative Direction · Events · Production · Event Production · Creative Ideation · Experiential · Client Acquisition · Writing Pitches
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Skills
- Public Speaking
- Business Mentoring
- Teamworking
- Comms Planning
- Motivation
- Business Development
- Innovation
- Consulting
- Entrepreneurship
Education
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Bachelor Degree MarketingMemorial University of Newfoundland
- Newfoundland, Newfoundland and Labrador, Canada
Optional study abroad programme as part of my Bachelor’s degree
Studies were focused on marketing and communications
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First Class Honours, BA (Hons) Business Studies with Enterprise and InnovationBournemouth University
- Bournemouth, United Kingdom
Business studies with Enterprise and Innovation
Awards
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GOLD Campaign Media Awards : Media + EntertainmentCampaign Media Awards
gal-dem + The Face won gold at the campaign media awards for our digital zine, The Ins and Outs of Consent