About me

A hybrid freelancer leading in strategy, also working across production, creative direction and new business development. A background in sales, brand partnerships and project management within the media and music landscape. Passionate about music, travel, culture; content that connects people with culture; community building; building meaningful, long-term relationships with clients; producing impactful work. A strong portfolio of produced and managed projects across video, photography, editorial, digital projects and live events. Clients including: Nike, BBC, Adidas, Pinterest, Beats by Dre, MAC, Spotify, Audible, Bumble, Gap, Squarespace, Ascast, British Fashion Council, Boiler Room, Kickstarter, MCQ, Curzon Cinema, Jacaranda, Tate, V&A, Henessy, Converse, Deciem, Google, Youtube, Crystal Ski TUI, Hunter, Skinny Dip. Four years experience within the media industry with a portfolio of produced and managed projects across video, photography, editorial, digital content and events. I've worked with many clients including: Nike, BBC, Adidas, Pinterest, Beats by Dre, MAC, Spotify, Audible, Bumble, Gap, Squarespace, Ascast, British Fashion Council, Boiler Room, Kickstarter, MCQ, Curzon Cinema, Jacaranda, Tate, V&A, Henessy, Converse, Deciem, Google, Youtube, Crystal Ski TUI, Hunter, Skinny Dip. Experience within creative industries such as media, music, events and culture within creative strategy, project management, account management, production, partnerships management, creative direction, sales, marketing, event curation and management, talent and client management, and client acquisition.

QuestionsProjectsExperienceTeam

Projects

• Morocco Kingdom of Light EventSenior Creative Producer for the Morocco Kingdom of Light event at The Savoy, London.
• Notting Hill Carnival 2023Creative Producer for B-E-A-M x Colours Carnival x Havana Club x Link Up TV
• Unknown Helicopter Pop UpCreative Producer for the Unknown London x Rizla collaboration helicopter pop up launch.
• SOHO FACESGuest list curation and sales for a photography exhibition by Andrew LEO.
• Us Against the World - StrandzUs Against the World Valentine’s Day activation with @fabyl_creative. We created visual moments around London to celebrate the release of Strandz' new track �
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  Move Out LoudSenior Account and Project Manager for Move Out Loud, a gal-dem podcast powered by Nike, taking you on a journey of self-discovery through sport and movement. Host, professional roller skater Tinuke, chats to a collection of big players in the sport and movement scene as they talk about their journeys, life, careers and more. We managed episode production and created a 360 multimedia campaign across socials, display ads and newsletters alongside advertorials to bring the campaign to life.

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Projects credited in

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  gal-dem's Summer of SportNike approached us with a problem - they knew that women weren't engaging with sport at the rate they wanted, but both research and media channels weren't able to delve deeply into women of colour and non-binary people of colour communities to understand and address this. They wanted to develop 4 projects that dealt with Football, Running, and Netball, and encouraged young people and gal-dem's core audience of women and non-binary people of colour to engage both in watching and playing sports i
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  gal-dem x bumble - Loneliness storytellingEarlier in the year, Bumble conducted a wide reaching research task to try and understand the trends and experiences that shape the way we form and experience friendships in the UK. From this, they found that 2 in 3 Britons admitted to feeling lonely regularly, but so few of us are ready to talk about this emotion. Bumble's research uncovered that a huge part of this is to do with the stigma and shame associated with loneliness. We wanted to combat this shame and help our shared audiences unpac

Work history

Senior Creative ProducerHeaps+Stacks
Sep 2023 - Nov 2023London, United KingdomFreelance
Clients: Moroccan National Tourism Office; Black Diamond PR Project: Morocco Kingdom of Light event at The Savoy - Live Events, Set and Dressing, Event Production
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Creative StrategistB-e-a-m
Jun 2023 - Aug 2023London, United KingdomFreelance
Clients: Havana Club; Link Up TV, Colours Carnival, Unknown London, Rizla Projects: Helicopter Pop Up - Unknown London - Live Events; Fashion Notting Hill Carnival 2023 - Colours Carnival - Live Events, Music Building out creative strategy for new clients and new business development Developing relationships with brands for new business and making client intros from existing contacts

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Skills

• Public Speaking
• Business Mentoring
• Teamworking
• Comms Planning
• Motivation
• Business Development
• Innovation
• Consulting
• Entrepreneurship

Education

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Bachelor Degree MarketingMemorial University of Newfoundland
Jan 2015 - Mar 2015Newfoundland, Newfoundland and Labrador, Canada
Optional study abroad programme as part of my Bachelor’s degree Studies were focused on marketing and communications
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First Class Honours, BA (Hons) Business Studies with Enterprise and InnovationBournemouth University
Aug 2013 - Apr 2017Bournemouth, United Kingdom
Business studies with Enterprise and Innovation

Awards

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GOLD Campaign Media Awards : Media + EntertainmentCampaign Media Awards
gal-dem + The Face won gold at the campaign media awards for our digital zine, The Ins and Outs of Consent