Amara Barrett - Willett

Amara Barrett - Willett

Creative StrategistLondon, United Kingdom
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Amara Barrett - Willett

Amara Barrett - Willett

Creative StrategistLondon, United Kingdom
About me
I’m Amara, a 23 grad from the Uni of York. I started out working in corporate comms and PR, however music and culture are my true passions. I took a turn from PR into advertising, content creation and brand strategy. Through my time at the Brixton Finishing School, working for the No Signal Radio station, the Recess Events team and writing for Feat Mag, I'm slowly but surely building my experience elsewhere.
  • saucy is as saucy does
    saucy is as saucy does
  • LDN to YO10
    LDN to YO10This was one of my frist photoshoots for York Vision when I was editor in cheif. It features a new artist who studies at York but is originally from London. This is when I first came up with the concept LDN to YO10 - a Londoners view in the North. Everything is different up here but still really the same. So I wanted to recreate it with Cameron and his shoot promoing his new music coming out. This was part of a full feature length piece all about the artist, the methods of making music and where he saw himself within York. It was fun.
Projects credited in
  • Mail Metro Media x Art Fund
    Mail Metro Media x Art FundThis project was created as a part of Brixton Finishing School. Brief set by Mail Metro Media: Come up with a big idea for a brand collaboration with Mail Metro Media, targeting different audiences provided by their range of publications. Response: Art, Unframed, a collaboration with Art Fund to revitalise the arts and culture sector which has been greatly impacted by Covid-19. This collaboration provides a huge platform (online and at a local level) for artists who have missed out on the o
  • KFC Double Down
    KFC Double DownThis project was created as a part of Brixton Finishing School. Brief set by KFC: Build a launch campaign for the 3rd release of the KFC Double Down. Come up with creative ideas which drive excitement, encourages fans into stores and ensures the product stands out in the market.
Work history
    Brixton Finishing School logo
    Brixton Finishing School logo
    StudentBrixton Finishing School
    London, United KingdomInternship
    Brixton Finishing School for Digital Talent is a unique 10-week course, where I will gain a digital marketing qualification and spend time with London’s top media agencies and players in the industry. I have created various briefs for real and imagined clients, developed my skills in strategy and ideation and been given an opportunity to present to a variety of senior creatives.
    ProducerTheres No Signal
    London, United KingdomPart Time
    No Signal, is a London based online radio station. Started at the beginning of the UK lockdown, No Signal have already reached over a million listeners during the period. As a producer, I ensure shows are streamed effectively with no stops, and good sound quality. I assist hosts on air with information and help with content creation.
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  • Creative Writing
  • Editing
  • Online Advertising
  • Social Advertising
  • Print Advertising
  • Adobe Indesign
  • Digital
  • Copywiting
  • Strategic Communications
  • Strategy
    Google Digital Marketing CertificateGoogle Digital Garage
     - London, United Kingdom
    I completed the Google Digital Garage and gained my digital marketing certificate as part of Brixton Finishing School.
    Human, Social and Political Sciences (BA)The University of York
     - York, United Kingdom
    I achieved a 2:1. I focused on politics and sociology in my final year, studying Developmental Politics in West and sub-Saharan Africa, and Ethnicity and Conflict in central Africa and the former USSR. I completed my third year thesis interviewing Black British students, to understand the impact of popular culture, and ethnic culture on skin bleaching and internalised colourism in black Britain.