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Amy Charuy-Hughes

PR Assistant

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Projects

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About me

Freelance E-Commerce Fashion & Still Life Stylist. BA Fashion Management & Marketing graduate with vast fashion experience.

Skills

  • Fashion
  • Events
  • Marketing PR
  • Interiors
  • Still Life
  • Customer Services
  • Marketing
  • Problem Solving
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Customer Service

Work history

Currently

Press Officer

Sanyukta Shrestha

Feb 2017
  • London, United Kingdom
  • Internship
  • Compose Press Releases to maximise Press coverage. Contact Celebrities in-order to achieve media coverage at high-end events. Write & publish Social Media posts, Facebook, Twitter & Instagram, ensuring comments are replied to. Schedule Instagram posts via Latergram. Plan & manage Social Media posts with Social Media calendar. Research digital, magazine & newspaper content to ensure visible media coverage. Sample Management to ensure the whereabouts of samples. Write & publish Blog posts for online website. Showroom management of visual merchandising for Press & client appointments. Sanyukta Shrestha is a eco-friendly and sustainable luxury bridal and eveningwear brand, based in London.

Currently

Fashion Stylist

Freelance

Apr 2016
  • London, United Kingdom
  • Freelance
  • Achieve shot counts for model & mannequin styling. Childrenswear and accessories Still Life table top and overhead styling. Assist Senior Stylists on model shoots, prepare looks, steaming and final image selection. Working with fashion brands such as; John Lewis, Jigsaw and Tom Ford. Homeware still life styling. Assist Senior Stylists on Creative Still Life shoots, to prepare product and props, to suggest alternative arrangements and final image selection. Working with brands such as; The Body Shop, John Lewis and M&S.

2016

PR Assistant Intern

Oasis Fashion

Jan 2016 - Mar 2016
  • London, United Kingdom
  • Internship
  • Researched digital, magazine & newspaper content to ensure visible media coverage. In-depth knowledge of ‘fashionSoft’ for Sample Management. Created Press Releases to promote new season collection to maximise Press coverage. Look-book management resulting in maximum Press Coverage. Implemented a new showroom visual system for key seasonal looks.

2015

Customer Care Advisor

East

Jul 2014 - Dec 2015
  • London, United Kingdom
  • Full Time
  • Customer Service Advisor, dealt with online customer enquires regarding product information and styling inspiration to maximise online sales. Processed customer phone orders, potential to up-sell orders to increase sales. Assisted Marketing: Assisted on the delivery of social media via Facebook and Instagram to promote latest pieces, promotions and general communication to the target audience. Ensured customer queries via social media were dealt with accordingly. Completed ongoing competitor analysis; campaigns, online activity, marketing emails & promotions. Provided support for marketing events and promotional activities. Analysed media coverage within magazines, newspapers, online blogs and fashion websites to inform Customer Services team for Customer queries. Assisted E-Commerce: Elite Back Office: Online Visual Merchandising to create aesthetic shopping experience. Photoshop Elements: Created colour swatches for product to show alternative colours available. Amplience: Software used to publish product images to online website.

Education

2014

Fashion Management Marketing

University for the Creative Arts

Sep 2011 - Jun 2014
  • London, United Kingdom
  • Final Grade: 2:1 Modules covered: Final Major Project, New Product Launch Competitor Research & Analysis Company Rebranding Strategic & Creative Marketing Market Research Synthesis & Evaluation Experiential and Multi-Channel Retailing Consumer Insight Fashion Forecasting