Communication Designer based in London.
In this past few years I was able to explore and work closely with the concept of the book and some of its many ramifications towards a broader set of concerns around human experience and the reader’s environment. Ranging from organising debates, exhibitions and the creation of complete identities on the future of the book and its impact in our lives, to the questioning of on-going development and proliferation of systems of control within society which prevent readers to freely access knowledge. Ultimately, I was able to explore all the above stated through the making of books, visual experimentation and the creation of empowering tools of comprehension, forging connections between the details of visual form and a range of emerging intellectual and cultural enquiries.
My ultimate wish is to look at the world through the eyes of a true designer, questioning, overcoming reservations, criticizing, seeking for better solutions and nally, communicating them expressing my respect towards the world and humanity itself in everything I do.
Projects
- Jane Austen CollectionJane Austen’s Leading Ladies Collection This collection studies the nature of three of the most beloved characters from Jane Austen’s novels. After identifying the traits that best characterize each one of them, the challenge is to re ect them into something so pure and simple as owers. The combination of typography, ower species and the arrangement itself should translates each one of the heroines personalities. These owers represent socially regimented ideas of appropriate behavior factore
- Everybody Needs a GrannyHow can we rebuild relationships between different generations as a combat to isolation ? In the history of modern humanity, around 30,000 years ago, the number of humans who lived to be grandparents increased substantially. One of the consequences of three generations being alive together was the preservation of information what could otherwise have been lost. Research found out that the quality of relationships between the three generations has measurable consequences on the mental well being of both. As life expectancy is increasing, generations co-exist for unprecedentedly long periods of time, and they can be sources of support, or play a role of support across people's lives. Social security, pension plans and retirement funds allow older people to live without the kind of dependence common in early live. Grandparents are free from the day-to-day parenting, so they are able to provide a special time of uninterrupted play. We all have a stereotype image of a grandparent that will give unconditional love, support, spoil you with sweets and money, a figure of wisdom that is not Google, a person that will never make you feel old. Unfortunately not everyone has the experience of loving or supporting grandparents, also not every older person is surrounded by children or grandchildren. With this in mind, we created a non-profit platform called Everybody needs a GrannyTM. With this platform we aimed to combat isolation, building bridges between different generations, where we want to bring old and young people together with social need, a lack of experience or support. Baking a home made apple pie could bring a young person to the platform that will be connected to a granny that makes the best apple pies in the world. They will spend their time together and as a result, they will both collect benefits from this experience. The young person learns how to make the best apple pie in the world, the granny exchanges her experience and knowledge and both gain social time from it. The possibility of reducing loneliness with a simple phone call is also a valid option in our project. The important thing is to create a complete service based on one-to-one interactions, group activities or even a wider community engagement.
- FT Instant GuideThis project is about taking a visually and technologically experimental approach to the news. What is the future of newspapers? How could the news be redesigned in a way that facilitates a more active and meaningful engagement with the stories of our time? After identifying the huge opportunity that new devices represent in an increasingly technological society, Financial Times set a live brief to redesign the way their readers interact with digital news. The outcome is a platform designed for businessman that will allow the reader to engage more actively with the arts and culture section in a more active, inviting and convenient way. Respecting the identity and image of the newspaper, and understanding that today’s society demands for a more social platform, the news are now organised through a timeline or filtered by activity, they are also suggested in relation to the pieces of news that the reader is more interested in. The user is also able to share and express his opinion, connect to social networks such as Twitter, add events to his personal calendar or invite others to join.
- Books and the HumanBooks and the Human is the result of a collaboration between the AHRC, Arts and Humanities Research Council and Central Saint Martins, University of the Arts London, and was part of the AHRC’s 10th Anniversary Debate series, entitled ‘The Way We Live Now’. In collaboration with Dr Sheena Calvert and Shuruti Vengatesh, this project provided the oportunity to work across a wide range of roles, exhibition design, curation, identity, letterpress printing, type setting and bookmaking. In an age when digital technologies and e?books in particular are challenging the traditional forms of the book, how do these changes impact on our relationship with it? What does the book as an idea, as a repository of information and as a physical object mean to us any longer? What does our changing relationship with the book say about ‘The Way We Live Now’?
- All Lockers Must Be Emptied and UnlockedThe MA Communication Design final exhibition identity is inspired in the process of clearingthe lockers at the end of the academic year. This concept establishes a direct parallel with the projects’ stage, being developed throughout the course, at this moment the work is made public and leaving its safe space behind. The concept is also a celebration of a more personal journey, not only the work but the experiments and the environment in which it was created, all of these represented by showcased objects found in each student’s locker. Ultimately, the suspended objects establish an analogy between this particular frozen moment in the students lives and the moment of graduation, where they will throw their hats in the air. The exhibition design involved a small team working in a wide range of areas, careful curation, identity, space design, web design and printed materials. The structure and materials used in the gallery, divide the space in small compartments, as each student’s locker, but this time the work is fully exposed. Between metal frames and white boards the space still conveys some intimacy, consequently inviting each visitor to step inside and interact with the pieces. “The process of transitioning out of the building is an opportunity for us as communication designers. In cleaning out our lockers, we move our designs from private to public view. This exhibition reflects on the transmission process; how it might affect ourselves, our work, and our audiences.”
- The Degenerative PressThis project explores digital book-burning, and literary censorship. What happens when book censorship is no longer manifested in great fires, when their suppression is not replaced by the smell of smoke anymore? Material and dramatic gestures, such as burning a physical book, call for dramatic responses, but what happens when we move to a digital environment and censorship becomes “invisible”? What does the concept of “digital book-burning” represent in an increasingly digital world? How does the Internet impact in our perception of the written word? In order to expose the necessity and pertinence of asking this questions in the moment we live, an algorithm was developed, exploring mutability and fluidity of the written word once it moves to the screen. In a second an entire classic book is hacked, words are repositioned altering the text’s message and meaning.
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Work history
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Graphic and Communication DesignerMaynard Design Consultancy
London, United KingdomFull Time
Responsible for Maynard’s brand redesign and the development of a new set of communication materials. This included brand guidelines, illustration style, report and presentation’s template system as well as a new
website and magazine.
Other projects include Paddington event signage, where we created
a portable wayfinding system, that was shortlisted for the Best of British wayfinding in 2016. I was also involved in a collaboration with Jaguar Land-Rover, Tata Motors and Warwick University to create the new identity and iconography system for an upcoming automotive innovation centre.
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Curation & Communication DesignerArts & Humanities Research Council (AHRC)
- London, United KingdomFreelance
Books and the Human Design for AHRC and CSM
In collaboration with AHRC, Arts and Humanities Research Council and Central Saint Martins, University of the Arts London, curation and design of the event Books and the Human, part of the AHRC’s 10th Anniversary Debate series, entitled ‘The Way We Live Now’.
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Skills
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Wayfinding Design
- Design
- Editorial
- Illustration
Education
MA Communication Design: Distinction
- London, United Kingdom
MA Communication Design at Central Saint Martins provides a laboratory where creative experimentation and practice meets real-world experience and demands. By facilitating a critical and widely experimental approach to visual form and media production, students are encouraged to become versatile designers, astute commentators and agents of change.