This project is about taking a visually and technologically experimental approach to the news. What is the future of newspapers? How could the news be redesigned in a way that facilitates a more active and meaningful engagement with the stories of our time? After identifying the huge opportunity that new devices represent in an increasingly technological society, Financial Times set a live brief to redesign the way their readers interact with digital news.
The outcome is a platform designed for businessman that will allow the reader to engage more actively with the arts and culture section in a more active, inviting and convenient way.
Respecting the identity and image of the newspaper, and understanding that today’s society demands for a more social platform, the news are now organised through a timeline or filtered by activity, they are also suggested in relation to the pieces of news that the reader is more interested in. The user is also able to share and express his opinion, connect to social networks such as Twitter, add events to his personal calendar or invite others to join.