About me

Hi, I’m Andrea—a dynamic and creative collaborator with a deep passion for entertainment, culture, and experiences. My journey in the industry began with leading creative projects at my university’s Afro-Caribbean Society and has evolved into managing social media accounts, producing events, and more. My ability to stay switched on to trends and immerse myself in the cultural scene has made me a trusted, brand-conscious voice in arts and entertainment. I’ve had the privilege of working with brands like Spotify, Budweiser, Universal Music Group, and Superdry, both nationally and internationally. My previous role in an entertainment marketing agency has further honed my expertise in talent partnerships, allowing me to collaborate effectively and adapt to various brand needs. Always travel-ready, I’m excited to bring this dynamic energy and insight into future projects.

PostsProjectsExperienceTeam

Projects

• 4

  Pandora Influencer Marketing CampaignLed the organic influencer marketing campaign for key client Pandora in the UK and US. During this campaign I made a conscious effort to outreach to a diverse variety of talent and influencers both by what they do and their backgrounds. Across 90 Instagram stories and 15 grid posts we achieved approximately 655.9K impressions and a 499K reach. .

Projects credited in

• 16

  Red Bull: Notting Hill Carnival, 2019Red Bull commissioned myself, via Fanatic, to officially cover their 2 days event. Client: Red Bull Music Creative: Fanatic
• 12

  The Floor Magazine: Issue 001The Floor is an online and print magazine that celebrates and highlights creative (literary) arts. The content spans from poetry to music- also including theatre, book, tv & film. The seasonal mag essentially starts where Filmore's Floor ends. It gives a more in-depth and detailed insight into the lives of the artists whilst simultaneously showcasing their work.
• 16

  The Floor Magazine: Issue 002The Floor Magazine Issue 002 is the All Women's Issue. It is centered around what women have done, and have been doing in the creative industry. We interviewed and wrote about a lot of amazing and inspiring women and so this issue is monumental in many ways.

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Work history

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Social Media & Content CoordinatorFilmore's Floor
Apr 2018London, United KingdomFreelance
In addition to interviewing music artists, I review content to be promoted or shared across our social media platforms and coordinate campaigns for magazine issue roll-outs. Key Achievements: Inciting a growth of 100% (from 503 to 1k+) in 12 months on the Instagram page. Concluded Soho Music Month 2019 with a well-attended open mic event in Carnaby Street, London.
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Senior Account ExecutiveR&CPMK
Jan 2022 - May 2024London, United KingdomFull Time
During my time at R&CPMK, my role developed into a hybrid of celebrity and influencer specialism. I have delivered several talent partnerships and brand collaborations for clients such as AppleTV+, Superdry, UGG, Samsung, and more. Working alongside our sports & entertainment sister agency has also led to my involvement and travelling for international events such as The FIFA World Cup, Doha Qatar & The Cannes Lions, South of France.

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Skills

• Event Planning
• Social Media Management
• Radio Presenting
• Content Creation
• Mac OS
• Corporate Events
• Microsoft Office
• People Person

Education

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Joint Honours (BA) Spanish and International Media CommunnicationsThe University of Nottingham
Sep 2016 - May 2020Nottingham, United Kingdom
BTEC Level 3 Extended Diploma in Performing Arts (Dance)
Sep 2012 - May 2016London, United Kingdom