About me

Account executive with a love for black music, digital marketing, and brand partnerships. As someone who is live events-obsessed, I have worked in a variety of roles from steward, to bar staff, to production assistant and eventually gained opportunities to manage and supervise events. Through these roles and more I have developed practical and administrative skills useful for delivering campaigns and events. Somewhere along the line I would love to assist/manage on both national and international tours. I’ve become increasingly interested in the digital marketing space and undertook a Google ‘Fundamentals of Digital Marketing’ course in early 2021. My role within a talent and influencer marketing agency has further expanded my digital knowledge in all things influencer marketing and talent-related. This sparked my enjoyment in artist/talent brand partnerships. I also collect vinyl records and review them on my social media platforms!

QuestionsProjectsExperienceTeam

Projects

• 3

  Pandora Influencer Marketing CampaignLed the organic influencer marketing campaign for key client Pandora in the UK and US. During this campaign I made a conscious effort to outreach to a diverse variety of talent and influencers both by what they do and their backgrounds. Across 90 Instagram stories and 15 grid posts we achieved approximately 655.9K impressions and a 499K reach. .

Projects credited in

• 16

  Red Bull: Notting Hill Carnival, 2019Red Bull commissioned myself, via Fanatic, to officially cover their 2 days event. Client: Red Bull Music Creative: Fanatic
• 12

  The Floor Magazine: Issue 001The Floor is an online and print magazine that celebrates and highlights creative (literary) arts. The content spans from poetry to music- also including theatre, book, tv & film. The seasonal mag essentially starts where Filmore's Floor ends. It gives a more in-depth and detailed insight into the lives of the artists whilst simultaneously showcasing their work.
• 16

  The Floor Magazine: Issue 002The Floor Magazine Issue 002 is the All Women's Issue. It is centered around what women have done, and have been doing in the creative industry. We interviewed and wrote about a lot of amazing and inspiring women and so this issue is monumental in many ways.

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Work history

Account ExecutiveITB Worldwide
May 2021London, United KingdomFull Time
During my internship at ITB I have been involved across multiple work streams including talent casting, paid/organic influencer campaigns, marketing, and social media. - Proactively research information and contribute diverse upcoming talent to casting ideation. - Manage and drive the execution of organic influencer marketing campaigns. - Support paid marketing campaigns and collaborations with external agencies. - Liaise with clients and provide campaign updates to ensure their needs are met. - Use first party & third party social data to track and analyse the performance of campaigns. - Data entry and producing reports against agreed KPIs. - Support the management of the agency's social channels, and content curation.
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Social Media & Content CoordinatorFilmore's Floor
Apr 2018London, United KingdomFreelance
In addition to interviewing music artists, I review content to be promoted or shared across our social media platforms and coordinate campaigns for magazine issue roll-outs. Key Achievements: Inciting a growth of 100% (from 503 to 1k+) in 12 months on the Instagram page. Concluded Soho Music Month 2019 with a well-attended open mic event in Carnaby Street, London.

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Skills

• Event Planning
• Social Media Management
• Radio Presenting
• Content Creation
• Mac OS
• Corporate Events
• Microsoft Office
• People Person

Education

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Joint Honours (BA) Spanish and International Media CommunnicationsThe University of Nottingham
Sep 2016 - May 2020Nottingham, United Kingdom
BTEC Level 3 Extended Diploma in Performing Arts (Dance)
Sep 2012 - May 2016London, United Kingdom