Andrea Siegel
Available

Andrea Siegel

Creative Director & CopywriterLondon, United Kingdom
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Andrea Siegel
Available

Andrea Siegel

Creative Director & CopywriterLondon, United Kingdom
About me
Forward-thinking and pro-active creative professional with an interest in social and environmental causes. Proficient in branding, creative direction and copywriting. www.andreasiegel.online
Projects
  • Branding and Copywriting for a Personal Trainer and Sport Mental Coach
    Branding and Copywriting for a Personal Trainer and Sport Mental CoachContent (visuals and copy) created to launch a personal trainer's new business with a focus on their academic background and mindful approach to physical exercise.
  • Branded Content for Vesztergom Fitness
    Branded Content for Vesztergom FitnessBrand identity and content creation for a personal trainer and coach. Mood-board representing the prep. & planning stages of the project that intends to refresh the previous image, create a strong identity and add meaningful content in order to engage the existing followers and attract new clients.
  • Articles Published in Aesop's Podium
    Articles Published in Aesop's PodiumA selection of articles I wrote for Aesop's Global Internal Monthly Magazine (2021).
  • Poems
    PoemsMemories, desires; thoughts and feelings.
  • Conversations with Creatives
    Conversations with CreativesI wanted to represent my main passions and interests in an engaging and creative form. The inspirations behind this concept were the arts and design, particularly Bauhaus, mindfulness, minimalism and life and work in contemporary urban environments. ​ The visual design as well as the copy are clear and concise with the aim to provide enough and interesting information to the reader without overwhelming them or explaining too much. I wanted to start a conversation by gently stimulating the reader
  • Who Do You Think You Are?
    Who Do You Think You Are?Copy and visuals prepared for an online discussion during the first lockdown in London in 2020 to maintain positivity and team-spirit for furloughed retail employees.
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Projects credited in
  • Ola's Kitchen Diaries: Breakfast Edition
    Ola's Kitchen Diaries: Breakfast EditionOla’s Kitchen Diaries: Breakfast Edition, written by Folayemi Ojo, are a collection of Afro-Caribbean breakfast recipes shared through the stories of a curious and creative little girl exploring the joys of cooking. Ola is guided by her dad, with whom she is making traditional and authentic Afro-Caribbean recipes following the instructions in the book. The reader is getting to know Ola and her family through engaging storytelling that combines entertaining and educational tools; making learning
  • Issue 2
    Issue 2We are a magazine that celebrates emerging artists and devotes 100% of its net profits to charity, with each issue supporting a different one. Centring around all types of artists, including illustrators, photographers, writers and more, who tend to focus their time & energy around building an online portfolio, where they aren’t quite established yet or don’t carry the following they genuinely deserve, we offer a genuine platform where artists can collaborate and depend on the idea of being the
  • Artist Statement - Collaboration with Andrea Siegel
    Artist Statement - Collaboration with Andrea SiegelI recently had the pleasure of working with Andrea Siegel, a freelance writer, researcher and digital content creator based in London on producing an artist statement which would explain to those that would view it more about myself and my practices. For more of Andrea's work Website - https://www.andreasiegel.online/ Instagram - @andisie
Work history
    Vodafone logo
    Vodafone logo
    Creative CopywriterVodafone
    Budapest, HungaryFull Time
    •Creating high-quality copy content for collateral and support material that excite, educate and explain the company's core propositions and products to customers and sales account managers. •Providing marketing communications service to manage and prioritise workflow for new and amended proposition/product materials from initial project brief through copywriting, to final production and uploading to key-knowledge-share systems and internal communication vehicles. •Ensuring all copy reinforces Vodafone's Enterprise propositions and brand concepts.
    S
    S
    Creative Director & CopywriterSelf Employed
    Budapest, HungaryFreelance
    Passionate about people, health, wellbeing and the environment Collaborating with photographers, designers, artists and entrepreneurs on multi-disciplinary projects Leading the conceptualisation, art direction, copy and content creation as well as execution processes Crafting clear, engaging and strategic content for professionals, worldwide Engagement, loyalty and innovation champion Building and maintaining partnerships and regularly sourcing creative talents A mindful, considerate approach; ability to really listen and understand the client’s needs and goals Experienced in working effectively in cross-collaboration across various teams, such as creative, retail, marketing and digital departments Strong sense of drivers affecting brand awareness, traffic and conversion Product-, campaign-, and customer-focused approach with an ability to meet the brief’s objectives
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Skills
  • Project Management
  • Brand Communication
  • Mac OS
  • Academic Writing
  • Adobe
  • UX Design
  • Mentoring
  • Creative Direction
  • Creative Writing
  • Copywiting
Education
    U
    U
    Post Graduate DiplomaUniversity of West London
     - London, United Kingdom
    Researched the topics of trust and customer-loyalty within a retail context Examined these concepts from the employees' point of view Developed the project towards the direction of employee engagement and professional fulfilment, loyalty and increasing retention rates, productivity and profit Concluded the research by offering a unique 3D Employee Engagement Model and Strategy
    E
    E
    Bachelor of Arts (BA) Eötvös Loránd University
     - Budapest, Hungary
    Discovered passion for the arts, culture, history and literature Refining skills in research, academic and creative writing as well as team-work and collaboration