Over the course of my study and opportunities in India, Dubai, London and Malaysia I have had the pleasure to learn from some of the most talented, kind and wonderful people across very dynamic and collaborative spaces! Previously having worked at Unilever, Air Asia HQ, Tata Elxsi HQ (a part of the $100 billion Tata group and one of Asia's largest design firms) I would be drawing from my experience in identity, branding, strategy and working with clients such as Xerox, Lenovo, IBM, Jaguar Land Rover, Castrol, Taj Hotels, Marico, Knorr and Brooke Bond.
I enjoy handwritten postcards, ginger tea and the humour and warmth of the mundane.
Projects
- What Does ‘To Publish’ Even Mean?Publish 1.a. To prepare and issue (a book, music, or other material) for public distribution, especially for sale b. To prepare and issue a work or works by (an author) 2. To bring to the public attention; announce - The Free Dictionary, 2015 Published content has witnessed a dramatic and significant shift. In the internet age, a publication can range from content generated by ‘reputable publishing houses’ to the 7 minute workout plan your cousin pinned (virtually of course), to the Pumpkin Oa
- Snail Mail My EmailThese letters were created as part of a community art project called ‘Snail Mail My Email’ where I hand-wrote and illustrated (customized requests) for strangers. 2016 was this lovely project’s last year, and it was an absolute pleasure working on it! In an age of texts, tweets and emojis there is something beautiful about receiving letter requests from strangers, from Norwich, Boston, Capetown all the way to Russia. Then putting pen to paper to hand write and paint a letter, sealing the envelop
- Pitter PatterI volunteered at Auroville, a township in South India endorsed by UNESCO and the Government of India as an ongoing experiment in human unity. It is an international community (with over 50 nationalities) dedicated to sustainable living and a variety of projects ranging from organic farming and renewable energy to IT and handicrafts. My stay made for a wonderful experience where I had the chance to be involved in various community activities such as gardening, painting, playing with children a
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Work history
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Design ConsultantKypsa Strategic Design
- Mumbai, IndiaFull Time
My role involved brand activation for MNCs like Unilever, SMEs and
start ups for FMCG brands in India, Australia, the UK and South East Asia.
I worked with a very young and dynamic team of designers to drive consumer action for brands like Axe, Rexona, Dove, Lifebuoy, Vaseline, Comfort, Bedhead TIGI etc.
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Graphic Design ConsultantAir Asia
- Kuala Lumpur, MalaysiaFreelance
My role involved internal brand communication across their offices in Malaysia, Thailand, Indonesia, Philippines, India, Japan and China
for an audience of over 20,000. I also had the chance to design their first ever customizable pin as part of an exciting campaign for Workday.
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Skills
- Brand Strategy
- Graphic Design
- Brand Concept
- Brand Identiry
- Packaging Design
- Creative Writing
- Artist Painter