Over the course of my study and opportunities in India, Dubai and London I have had the pleasure to learn from some of the most talented people and work in some of the most dynamic and collaborative spaces! Previously having worked at Unilever and Tata Elxsi, HQ (a part of the $100 billion Tata group and one of Asia's largest design firms) I would be drawing from my experience in identity, branding, strategy and working with clients such as Xerox, Lenovo, IBM, Jaguar Land Rover, Castrol, Taj Hotels, Marico, Knorr and Brooke Bond. I enjoy handwritten postcards, ginger tea and the humour and warmth of the mundane.Locked Pro Plan feature
(Among 16 people chosen) This followed the intense five day framework and involved interviews, user personas, rapid prototyping and testing for a mobile app we created called ‘Nudger’. This was a collaborative project as part of a team of four.
(Endorsed by UNESCO & the Government of India) The township Auroville is an ongoing experiment in human unity. This international community (with over 50 nationalities) is dedicated to sustainable living, organic farming, renewable energy, IT and handicrafts. I was involved in branding, concept development, self-initiated installations for community activities, gardening and interacting with children at the Education & Culture Center and Korean Traveling School.
A part of the $100 billion Tata group and one of Asia’s largest design firms, it was a collaborative space with talented designers from diverse fields. My role involved branding, packaging, concept development, consumer research, copy-writing and strategy.
I had the chance to work on a wide range of brands, some of which were an integral part of my childhood growing up in India. My role included consumer research, user personas, strategic design, concept development, copy-writing, prototyping and user testing.
My work involved photography, interviews and reviews of places and resorts visited. Across India, all the way from the backwaters of Kerala, to the coffee estates in the Western Ghats and wave stroked beaches of Goa.
Consumer research, user personas, strategic design, concept development, copy-writing, prototyping and user testing.
(Advertising Age ranked George P Johnson #1 Event Marketing Agency for two consecutive years in their Annual Agency Report) I created the branding, identity and teasers for pitches for Titan and Lenovo for their annual team building events.
It is headquartered in Dubai and one of the leading offset printers in the UAE (part of the Al Reyami group with offices across 14 countries in India, China and the Middle East) I designed cards, brochures and packaging dies for calendar boxes, sandwich boxes, paper bags, towel wrapping etc.
I worked on the branding, identity and print adverts for Gera (one of the largest construction companies in Pune) and brochures and posters for Pride Hotel (five star luxury hotel with properties across India).
A boutique branding and marketing firm with offices in Dubai, Bahrain and India that has created over 1200 brands. I worked on consumer research for a health care brand.