About me
As a creative director, editor and digital strategist, I work at the intersection of media, culture and tech, and have a proven track record of launching innovative consumer-facing projects, as well as developing culturally significant content to grow global audiences and revenues.
I work predominantly in arts, culture and fashion, with a specialism in photography, but always with a view to building connections with adjacent industries, including food & drink, lux, beauty, automotive.
I am equally at home leading international, multidisciplinary teams and rolling up my sleeves to be part of a small and nimble team to deliver on award-winning campaigns that fulfil strategic objectives.
My background in publishing, art and culture informs the high level strategy and management work that I have engaged in over the past 10 years, leading teams across content publishing, creative & editorial direction, digital strategy, commercial / monetisation strategy, marketing & communications, education, product development & engineering.
As a freelance consultant, I also work on creative strategy for artists, brands and cultural institutions, and produce visual projects with distinctive authorship. I have juried multiple visual and journalism awards, and also give talks about photography, digital and visual culture, as well as mentor emerging creatives.
Projects credited in
- Art in the cityBeautiful project with Culture Trip, discover cities through the eyes of the major artists who live and create in them. I personally had the chance to work with Caroline Mesquita and Loie Hollowell in Paris and New York. Please discover all the artists here: https://theculturetrip.com/presents/art-in-the-city/?utm_source=culturetrip&utm_medium=referral&utm_campaign=boilerplate
- Art in the Cityhttps://theculturetrip.com/presents/art-in-the-city/ This project explores the essential link between art, artists and their local communities through 10 artist profiles, along with their personal city recommendations. The visual journey is comprised of portraits, artists’ work, studio detail shots and "their city," creating a well-rounded piece that is truly city-focused, showcasing the vibrancy and diversity of multiple neighbourhoods and profiling important voices in the art-world.
- The Art of LondonIt’s impossible to define the art of a city like London. It’s a heaving megalopolis, constantly changing, multifarious and multicultural. Artists have been a lifeline in London, creating in the best and worst of times, creating in the thick of it all. Artists are the city’s most incisive observers – and often its fiercest critics. It is artists who can see the worst and imagine a better future. As London welcomes the international art community for Frieze Week, we explore the city from the persp
- Mood Indigo: Tokushima’s BUAISOU Collective Is Reviving Traditional DyeingMaking natural indigo dye – sukumo in Japanese – is back-breaking work. For the five young minds behind BUAISOU, a collective of farmer-artisans in Tokushima prefecture, it’s become an obsession. Attending London Craft Week, co-founder Kakuo Kaji explains the labour of love behind the brand’s coveted range of clothing and homeware. Writer: Debika Ray Photographer: Maki Hayashida This story appears in the third edition of Culture Trip magazine: the Gender and Identity issue.
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Work history
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Contributing EditorLIMBO Magazine
London, United KingdomFreelance
Executive Creative Director & EditorCulture Trip
- London, United KingdomFull Time
Led creative strategy to deliver culture and travel stories to an audience of 20 million, overseeing the execution of the brand across content, brand studio, media sales.
Relaunched Culture Trip Magazine as its Executive Editor, a quarterly print publication with 50,000 print run and 300,000 circulation.
Managed global teams across written content, video, photo, illustration, animation, and commercial content.
Senior management including team OKRs, content strategy, product strategy.
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Skills
- Creative Strategy
- Editorial Direction
- Marketing
- Ecommerce
- Video
- Photo Editing
- Commissioning
- Strategy
- Education
- Management
Education
MA Photographic StudiesUniversity of Westminster
- London, United Kingdom
MPhil European Literature and LanguagesUniversity of Cambridge
- Cambridge, United Kingdom