About me
Motivated and versatile professional copywriter, with over five years experience writing varied copy across print and digital media streams.
Co-founder of copywriting partnership That Said. We work with both agencies and end-clients, producing long and short copy on technology, food, beverages, fashion and lifestyle.
annemarie.greig@that-said.co.uk | that-said.co.uk | 07545 765336
Projects
- Gaucho website refreshAs passionate advocates of everything Argentine, Gaucho wanted their website copy to educate and inspire their guests. We wrote articles about Argentine food and culture to illustrate the group’s connection with the country, and crafted restaurant profiles that capture the nuances of each site’s interior and neighbourhood. We also created straplines, headlines and microcopy in keeping with the group’s tone of voice. To help them preserve the site’s personality when adding new content, we devised tone of voice and copywriting guidelines as a reference for Gaucho’s marketing team.
- Copywriting services for ThreeAs the UK’s most reliable network, Three take a lot of pride in their customer service. They asked us to help them with the mammoth task of rewriting all of their support comms, so they could improve their customer satisfaction. Language affects how people feel when things go wrong. It doesn’t matter how brilliant your policy, product or service is: if you can’t communicate clearly, your customers will remain frustrated and unhappy. Powerful communication needs exceptional copywriting from a professional. We rewrote Three’s customer support content to help them improve how they speak to their customers, whether that’s on their website, in a text message or over the phone.
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Work history
Copywriter
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• Entirely revamped Three’s support content to provide a user-friendly experience, ranging from customer facing web copy to technical guides, with real results visible in the company’s improved customer satisfaction levels.
• Tested built content before it was published and edited HTML code after a breakdown in communication with Three's production team.
• Continued to have my three-month contract renewed over the course of two years, due to the consistent quality of my work, my ability to manage stakeholders and aptitude at sticking to strict deadlines.
Account Executive
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Oversaw copywriting and design for various print and online materials.
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Skills
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Web Content
- Excel
- Indesign
- Office
- Powerpoint
- Word
- Technical Content Writing
- Content and Media Writing
- Copywriting
Education
English Language Literature (international
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Spent a year studying abroad at The Penn State University.
BA(Hons) English Language and Literature 2:1
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