Gaucho website refresh

  • Anne Marie Greig
  • Tom Greenhill
As passionate advocates of everything Argentine, Gaucho wanted their website copy to educate and inspire their guests.

We wrote articles about Argentine food and culture to illustrate the group’s connection with the country, and crafted restaurant profiles that capture the nuances of each site’s interior and neighbourhood. We also created straplines, headlines and microcopy in keeping with the group’s tone of voice.

To help them preserve the site’s personality when adding new content, we devised tone of voice and copywriting guidelines as a reference for Gaucho’s marketing team.
Gaucho website refresh by Anne Marie Greig
Gaucho website refresh by Anne Marie Greig
Gaucho website refresh by Anne Marie Greig
Gaucho website refresh by Anne Marie Greig
Gaucho website refresh by Anne Marie Greig
Anne Marie Greig
Freelance copywriter
Tom Greenhill
Fullstack Developer