Anthony Balsamo
Available

Anthony Balsamo

Product and UX DesignerFort Lauderdale, United States
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Anthony Balsamo
Available

Anthony Balsamo

Product and UX DesignerFort Lauderdale, United States
Projects
  • Insights Feature Redesign
    Insights Feature RedesignI led the redesign of the Insights feature for Willow App, a customer-facing SaaS platform utilizing digital twin technology. The goal was to improve the user experience by introducing a grouped card view to simplify data presentation and make insights more intuitive. We replaced the previous table-based design with a more visually appealing interface, using cards to group insights by rule and offering a dedicated full-page view for detailed investigations. This update significantly enhanced usa
  • Notification System
    Notification SystemI led the design of a notification system for Willow App, a customer-facing SaaS platform that leverages digital twin technology for facility managers, property managers, and technician leads. The goal was to alleviate the pain-point of users spending excessive time investigating insights by providing personalized, configurable notifications. Collaborating closely with key customers, we developed in-app notifications with future scalability for email and mobile push notifications. The system
Work history
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    Product DesignerWillow Inc
     - Fort Lauderdale, United StatesFull Time
Education
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    BachelorsFlorida Atlantic University
     - Boca Raton, United States