About me
I am an analytical, creative, and driven Marketing Leader with extensive experience in high-impact marketing programs, from planning to execution, and client services / investor relations strategies.
Given my passion for technology, I have always enjoyed leveraging new technologies to maximise the outcome of marketing campaigns and address the changing needs of investors. Technology transforms the interface between brands and people, creating a uniqueness that differentiates a business from the rest. This is the part of my job that energizes and brings me the greatest satisfaction and a sense of accomplishment.
Having worked in start-up and small finance companies, I’ve had the opportunity to manage the development and implementation of various innovative marketing technologies. Some specific examples included Customer Relationship Management (CRM) software, digital marketing channels, marketing automation, and a financial literacy gaming app. These played a pivotal role in generating multimillion-dollar assets, boosting marketing process efficiencies, and expanding funds registration in multiple countries.
Recently, I started an online course in Python and one in data analysis to further my knowledge of data science, automation, as well as website, games, and app development. I am looking forward to leveraging these learnings, my in-depth expertise in marketing, and my passion for technology to help companies in the technology sector improve their marketing effectiveness and create a competitive advantage.
I am keen to connect with professionals who enjoy exploring marketing campaigns and marketing technologies. Please feel free to message me here on The Dots.
Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything46
Work history
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Investor Relations and Marketing ManagerArcus Investment Limited
- London, United KingdomFull Time
Arcus Investment Limited is a boutique asset management firm specialising in value investing in Japan equities, managing approximately US$1.3B.
My role at Arcus involved many aspects of both marketing and investor relations. In these capacities, I was responsible for managing relationships with 100+ investors and implementing high-impact marketing strategies to support the company’s growth objectives and boost shareholder value. I also supervised a team associate.
To streamline marketing processes and interactions with existing and potential customers, I led the setup, implementation, and enhancement of the firm’s Customer Relationship Management (CRM) system. This also involved facilitating the automation of newsletters and administrator flow.
I also supervised the company’s website and the execution of various marketing activities, including investor webinars. Through these efforts, I am proud to have expanded the flagship funds registration in several countries and raised multimillion-dollar assets before my departure.
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Investor RelationsTyndaris LLP
- London, United KingdomFull Time
Tyndaris LLP was an alternative investment firm established in late 2011. It launched its first product, a private debt fund focusing on commercial real estate lending, in early 2013.
As an Investors Relations Manager, I was responsible for overseeing investor relations activities to enhance the company’s image and increase shareholder value.
My role involved project managing the development and implementation of marketing technologies to support mission-critical business objectives and drive innovation within the organisation. These included the development of a new website, an investor portal, a client relationship management database, and a financial literacy-focused gaming app.
Through effective relationship management, I was able to establish and maintain strong relationships with investors. Apart from this, I also facilitated the research and analysis of new business ideas and internal proposals. This enabled informed business decision-making, leading to the initiation of 3 projects. I also oversaw the content and design of marketing materials, including presentations, due diligence questionnaires (DDQs), and quarterly reports.
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Skills
- Client Services
- Project Management
- Product Marketing
- Interpersonal Skills
- Creative Approach
- Organised
- Communication
- Market Analysis
- Marketing
- Problem Solving
Education
Leveraging Big Data for Business Intelligence (short course)University of Cambridge
London, United Kingdom
Short course in data gathering, processing and presenting to stakeholders for business intelligence.
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PythonThe App Brewery
London, United Kingdom
Online course to build the foundations of Python as a programming language.
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