I love building and communicating stories. I love how with the right story a brand can become one of your best friends.
But I believe in true friendships. So build brand's stories, let's communicate them and let's make a new friend every day. True long-lasting friendships.
I am passionate about building brand stories, understand the numbers, deep dive into the brand values, do research. Oh, I love to research. Did you know that when Instagram introduced videos, more than 5 million were shared in 24 hours? and the most liked picture on Instagram is one of an egg!
The world is such an amazing place, people (we)are becoming more and more aware of everything. But I look at the positive side of this.
Brands are becoming more and more valuable to people. From being just a logo today people expect them to be trustworthy, true, sustainable, creative, innovative, funny, REAL.
Yes, okay, it’s harder to get into people’s mind today... but once you get to them it’s hopefully the beginning of a very long love story (The ones from Nicholas Sparks' books)
It’s like everything in life, we fight for what we want and we think we deserve. Each brand should fight for the same reason, and for the people that are most valuable to it.
Digital, social media (leaving that dark side or unknown like the weird feeling after watching the social dilemma when you almost was going to delete you social media accounts for good) it’s what we’ve always dreamed of is what Don Draper (creative director of fictional Manhattan advertising firm Sterling Cooper - Mad Man) wished he had when building campaigns back in the 60s.
Your consumers are there telling you every day what they want, what they desire, they prefer, the experiences they dream of.
Let’s be positive. Let’s build marvellous stories and long-lasting relationships with our consumers.
check my job with @Jameson_italia!
Last thing, passion.
Passion is everything.
ah yeh, and I am very curious too.
Sláinte!
Projects
- Let’s Jameson-ise Italy. Jameson. Bartenders. Places.The main idea behind the video was born because I wanted to find a way to connect Jameson with the Italian territory through Jameson advocates, discovering neighbourhoods in Italy’s most prominent cities. In each neighbourhood we re-discovered typical places/bars that also represent Jameson touchpoints which are artistic outlets: vintage shops, music shops, Jameson LEB. The idea of the video-enabled me: To strengthen relationships with bartenders. I chose three bartenders I’ve been working with
Work history
P
P
Brand Deveolpent ExecutivePernod Ricard
Milan, ItalyFull Time
Working with a Brand Manager, my key responsibilities:
- Representing the brand positively in a multitude of settings
- Promoting the brand via his personal social media accounts
- Developing and implementing events platforms
- Building and maintaining relationships with the bar community around Italy
- Strategic brand plan construction and implementation
- Coordinating and supervising multifunctional projects (digital, PR, advocacy, media, trade, sales)
- Managing agencies (BTL, digital, creative, production)
- Managing relationships with Brand Owners (Irish Distillers LTD)
Follow my journey with #Jameson on Instagram @antowoho / @Jameson_Italia
H
H
Account ExecutiveHeneghan PR
- Dublin, IrelandFull Time
I was working on a range of clients, such as Rentokil, Kinetic, Home & Community Care Ireland, St. Michael's House, St. John of God and the Rotunda Hospital.
My daily responsibilities included:
- Updating Heneghan PR’s social media platforms and websites
- Developing of Social Media Strategy/ Web Marketing strategy for my clients
- Sending out press releases and pitches
- Managing media drops
- Dealing with media queries
- Contributing to Client Event planning
Skills
- Marketing
- Social Media
- Video
- Brand Activation
- Public Communications
- Digital Artwork
- Digital Agency
- Fashion
- Beverage
Education
Awards
P
P
PRII Certificate in PR Account ManagementPublic Relations Insitution of Ireland
Winner of Vogue Empower Talent - First EditionVogue