About me
I’m a senior creative and lead with over a decade of experience, specialised in brand development and art direction.
Originally from Barcelona, I have worked all around the globe: Rotterdam, Hong Kong, Melbourne, and London. This international experience gives me a global vision and the expertise to work in a diversity of industries. I collaborate across oceans and cultures. Travelling infuses my work with fresh perspectives.
I have a human-centred approach to work. I design bold brands and experiences, encouraging users to feel more, and challenging the way they see and think. My passion is to distil complex ideas into simple, beautiful and emotionally engaging creative solutions.
My work ethos is collaborative, learning from others while helping them explore
their potential.
Projects credited in
- Assembly Coffee Caps - Selected EspressoThe Selected Espresso Coffee Caps give a cup full of sweetness, creamy texture and rich crema. After years of research it was decided that using aluminium for the coffee capsules is the optimal material for quality and consistency, while also considering the fact that it has potential to be recycled infinitely if disposed of consciously. With a focus on crema and the aluminium nature of the pods, we created a packaging experience as well as the campaign graphics to reflect that. In terms of dig
- The flavour indexThe flavour index is Assembly’s new coffee subscription service. Assembly is a premium coffee roaster in the UK with a core purpose to uncover and showcase coffees which present truly unique qualities. The flavour index was created as a means to catalogue all the coffees a customer would be receiving every month with their subscription, based on one common denominator – taste. With the first order they receive a custom-designed box, that holds 12 cards ( for a whole year ), and each month a new
Work history
S
S
Senior DesignerSaffron Brand Consultants
London, United KingdomFull Time
Senior DesignerWPP
- Melbourne, AustraliaFreelance
Freelance for:
Futurebrand
Yoke
Cornwell - WPP
Clear Design
Savi
Assembly
Hayman Design
+ Show more
Skills
- Art Direction
- Graphic Design
- Creative Branding
- Design Direction
- Creative Direction
- Branding Design
- Concept Development
- Problem Solving
- Pitching
- Team Management