- Boots Sleep BankWomen are sleeping less than men. We found women feel ‘more ugly’ when they don't get enough sleep, yet sleep is the first thing to be sacrificed in a beauty routine. Boots believes in women feeling good, they've earned it, so Boots created this solution. Introducing: 'Boots Sleep Bank' A new loyalty scheme, where sleep is the currency.
- People PowerAtomic Grass Roots finalists: (As this was a live brief some components have been hidden. We don’t fancy a court case and Ava wouldn’t survive one night in prison. But please enjoy the bits we can show.) Staying at home in isolation has become the new normal. So how do remind people that its friends and family that bring the energy into your home. Introducing: 'People Power' A new type of energy that is literally powered by you. Using a combination of heat, noise and sensor technology you
- ADT Break InADT is a high end security system. We found that people don’t tend to consider high quality expensive security systems until AFTER they’ve been burgled, because people just don’t look at their homes in the same way that burglars do. Burglars see weaknesses that home owners can’t. Introducing: 'ADT Break In' In order to beat the burglar you must be the burglar. Give victims the tools to have the upper hand. ADT Escape room VR experience: A pop up challenge around cities for people t
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Projects credited in
- Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how22
- Sleep BankWomen are sleeping less than men. We found women feel ‘more ugly’ when they don't get enough sleep, yet sleep is the first thing to be sacrificed in a beauty routine. Boots believes in women feeling good, they've earned it, so Boots created this solution. Introducing: 'Boots Sleep Bank' A new loyalty scheme, where sleep is the currency.
- It's NormalAlzheimers takes away the things we take for granted like getting dressed in the morning and navigating our own homes. Ikea believes in easier homes, so they partnered with Alzheimers association to create this solution. Introducing: Its Normal Ikea x Alzheimers Ikea's notoriously easy to navigate showrooms, will now be rearranged to experience what's normal with Alzheimers. All profits will be donated to Alzheimers Society.
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- Creative Art Direction
- UI Design
- Big Ideas
- Brief Interpretation
- Problem Solving
- Creative Advertising