Alzheimers takes away the things we take for granted like getting dressed in the morning and navigating our own homes. Ikea believes in easier homes, so they partnered with Alzheimers association to create this solution. Introducing: Its Normal Ikea x Alzheimers Ikea's notoriously easy to navigate showrooms, will now be rearranged to experience what's normal with Alzheimers. All profits will be donated to Alzheimers Society.