ADT: Break In

  • Eleanor Farish
  • Ava-Lien Shoshan

ADT is a high end security system. People don’t consider high quality expensive security systems until AFTER they’ve been burgled, because people just don’t look at their homes in the same way that burglars do. Burglars see weaknesses that home owners can’t. So we worked with burglars to change that, to give victims the tools to have the upper hand. Introducing: 'ADT: Break In' In order to beat the burglar, you must be the burglar.

ADT Escape room VR experience:
A pop up challenge around cities. Designed & tested with 10 ex convicted burglars. The aim: Break in.
The better your performance, the better your deal for ADT security. You need it.
ADT: Break In by Eleanor Farish
ADT: Break In by Eleanor Farish
ADT: Break In by Eleanor Farish
ADT: Break In by Eleanor Farish
With each VR Escape Room experience people will get a handout with information and their discount code to take away.
ADT: Break In by Eleanor Farish
We will also have a game version available on xbox, playstation and on the ADT app & website, giving people a chance to play for a discount from the comfort of their own home.
ADT: Break In by Eleanor Farish
ADT: Break In by Eleanor Farish
ADT: Break In by Eleanor Farish
The game will be advertised on facebook, targeting people who live in high risk areas and might not know it. As well as having a FB event alerting and giving people the details of the VR escape room experience.
ADT: Break In by Eleanor Farish
ADT: Break In by Eleanor Farish

Eleanor Farish
Copywriter
Ava-Lien Shoshan
Art Director