ADT is a high end security system. People don’t consider high quality expensive security systems until AFTER they’ve been burgled, because people just don’t look at their homes in the same way that burglars do. Burglars see weaknesses that home owners can’t. So we worked with burglars to change that, to give victims the tools to have the upper hand. Introducing: 'ADT: Break In' In order to beat the burglar, you must be the burglar.