ADT is a high end security system. People don’t consider high quality expensive security systems until AFTER they’ve been burgled, because people just don’t look at their homes in the same way that burglars do.
Burglars see weaknesses that home owners can’t. So we worked with burglars to change that, to give victims the tools to have the upper hand.
'ADT: Break In'
In order to beat the burglar, you must be the burglar.
ADT Escape room VR experience:
A pop up challenge around cities. Designed & tested with 10ex convicted burglars.
The aim: Break in.
The better your performance, the better your deal for ADT security.
You need it.
With each VR Escape Room experience people will get a handout with information and their discount code to take away.
We will also have a game version available on xbox, playstation and on the ADT app & website, giving people a chance to play for a discount from the comfort of their own home.
The game will be advertised on facebook, targeting people who live in high risk areas and might not know it.
As well as having a FB event alerting and giving people the details of the VR escape room experience.