About me
Short form, long form and ideas that don't conform.
I am a creative copywriter with over four years of experience in writing the words that make people laugh, cry, feel empowered and stay informed.
Since 2016 I have created concepts, written and crafted campaigns for brands such as McDonald’s, AXA, New Balance, YoungMinds, Lindor and more.
My work has lived on everything from TV to digital, radio to social and editorial to OOH.
Projects credited in
- Cold Water - AXABRIEF AXA wanted a digital campaign that showed the power of their new digital partnership programme - an online bot that would help track your health goals. The brief was simple yet a little unambitious and undesirable within the agency, landing on my desk, I took it as an opportunity to disrupt the equilibrium. Looking to grow their presence online, the campaign consisted of an online film - short and long forms, and static OOH.
- Every Valentine's Day - GLAADBRIEF Valentine’s day was just around the corner, and once again the shops were full of all hoards of hearts shared merchandise that felt like it celebrated love inclusively. However I thought otherwise. My creative partner and I independently teamed up with GLAAD to create an online campaign that celebrates all kinds of love, totally pro-bono.
Work history
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B
Midweight copywriterBrandOpus
London, United KingdomFull Time
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Midweight creativeThe Gate London
- London, United KingdomFull Time
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Skills
- Copywriting
- Art Direction
Education
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BA (Hons) Creative AdvertisingUniversity of Lincoln
- Lincoln, United Kingdom
Awards
D&AD Future ImpactD&AD
A Colourful Life