Brandie’s strengths lie in the design industry, community building and content creation. She works at Adhlal an evidence-led, research-based design consultancy, mentors emerging and established designers and was chosen as the first design ambassador in Saudi Arabia. She is the founder of Smuug, a company that sells products based off her designs.
Brandie founded Riyadh Coffee Club, a cultivated a community of coffee lovers, and was the first of its kind in Saudi Arabia. The Riyadh based social club cafe hops, networks and supports the local coffee industry. She is an advocate of cultural awareness and an active member of several professional organizations.
Brandie lives by her personal philosophy that through immersing ourselves in new places and learning from others, we can bridge cultures and strengthen communities.
Projects
- SmuugWe strive to authentically capture Saudi Arabia’s rich culture in our creative works. We are a vibrant art community inspired by the beautiful intricacies of life in Saudi Arabia. In a world of divisiveness, Smuug strives to unify through creativity. Our designs illustrate everyday Saudi symbols and characteristics in hopes of sharing the beauty of the Kingdom with the world. Our founder, Brandie Janow, is an advocate for cultural awareness. She lives by the personal philosophy that through im
Work history
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Design StrategistAdhlal
Riyadh, Saudi ArabiaFull Time
As a skilled design strategist and project manager, I have multidisciplinary design experience and expertise in business, community, and design. With a strong focus on benchmarking data collection and analysis, interdisciplinary thinking, and strategic initiative creation, I offer the ability to ground all ideas in research insights, business needs, and design constraints for the effective communication of findings and implementation of strategies.
Founder | Creative DirectorSmuug
Riyadh, Saudi ArabiaFull Time
• Developed creative design for brand, marketing and packaging
• Coordinated, created and scheduled content, designs and updates to the website
• Worked with clients to gather and define requirements, establish scopes and managing project milestones
• Effectively managed business processes while actively overseeing the production & shipment nationally and internationally
• Strategized, implemented and maintained e-commerce initiatives to ensure maximum customer acquisition and revenue production
• Created and maintained budget, strategy and marketing plans
• Coordinated with several high-quality brands to allow efficient distribution of products in stores
• Managed and developed all brand content, strategies, collaborations & PR
• Managed and updated the business line sheets
• Creation of all social media strategies and copywriting
• Managed all stock, stockists, contracts and shipments
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Skills
- Illustration
- Learning Development
- Design Development
- Brand Strategist
- Pricing
- Collaborative Groups
- Strategic Communications
- Communication
- Training
- Commuications
Education
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BachelorInternational Academy of Design & Technology
- Chicago, United States