Passionate about developing brands; the messaging and visual language to create distinction from competitors and communicate value to consumers.
As a lead designer at Contiki, it was my responsibility to design all print, and digital campaign collateral. This included all travel brochures, selling over 300 trips to 5 regions, for distribution in 10 regions; microsites, digital take-aways, and email design for key campaigns; coach wraps and interiors, brand identities, and all the graphic elements of a renovated Austrian Gasthof. This role involved coordinating the brochure production team to deliver all brochure trip pages; project management to deliver key branded assets such as feature European Coaches, and the first Contiki branded coach interior; and defining brand guidelines for global roll out.
On a freelance contract for a single project, I designed a website to launch and establish Fruitful as a legitimate company. I worked directly with the owner to define the requirement and establish the brand look and feel. Working in Squarespace I built the website, to be simple enough that the owner could maintain and update the website as required.
Developed and managed the suite of Tectonica's brands. Working with engineers and business development managers to distinguish brands from competitors, from product design to marketing levels. Designed and wrote marketing material. Designed and built multiple brand websites.
Developed marketing content; including brochures, flyers & websites. Coordinated presence at trade shows and conferences.