Caitlin Pynes

Caitlin Pynes

Creative DesignerLondon, United Kingdom
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Sachi Patil
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Gareth Costello
Caitlin Pynes

Caitlin Pynes

Creative DesignerLondon, United Kingdom
About me
Based in London, I’m a creative designer crafting compelling narratives and designing seamless, human-centered experiences across dynamic channels for leading consumer brands and technology companies. I believe design has the capability to instigate change. Throughout my experience, I have developed a design practice that focuses on collaboration with team members and clients to create vibrant and stimulating campaigns that bring innovative ideas to life. In both corporate and startup cultures, I have pushed graphic and conceptual boundaries to curate well-executed and engaging projects that connect people with brands, websites, and experiences. I’m currently working towards my M.A. in Graphic Communication Design at Central Saint Martins to distill my understanding of the intersection between ideas, design, and experiences to create more impactful futures.
Projects
  • PRIDE
    PRIDEI was selected to design GAP Inc’s 2019 Pride floats and window displays to be featured in both the San Francisco and New York Pride parades. This was my design solution and the culminating experience of the float in the parade.
  • Zaha Hadid Retrospective
    Zaha Hadid RetrospectiveThis brief was to develop an identity system for a retrospective exhibition on Zaha Hadid's work at the Los Angeles County Museum of Art. Hadid's work consists of asymmetrical fluid curvilinear features. She utilizes her background in mathematics to bring elements of geometry into her structures. She believed architecture should be liberated of its previous conventions to give way to expressive identities and spaces. Wanting to go beyond architectural models and stereotypes, she transformed sp
  • NYX
    NYXI was a digital designer on a collaborative multimedia team at NYX Professional Makeup, a division of L'Oréal. There, I was responsible for web design, UX/GUI development, and print production where I executed more than 200 graphic design projects including landing pages, webpage content, emails, logos, advertisements, illustrations, and retail displays. For this project, I was asked to design and develop the identity of the loyalty program experience and graphical user interface for both web a
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Work history
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    Experiential DesignerGap inc
     - San Francisco, United StatesFull Time
    Ideation and design direction for ‘All In’ and ‘Size Yes’ denim campaigns | Art directed holiday look book and denim web collateral | Developed identity for ONLC – a tech & business conference | Experiential concept and execution of Summer and Pride campaigns for retail spaces and PR showroom | Collaborated with artist Franko Guevara (@pizuikas) on Costa Rica launch | Selected to design GAP Inc’s 2019 Pride floats for both San Francisco and New York parades
    L'Oréal logo
    L'Oréal logo
    UX/GUI DesignerL'Oréal
     - Los Angeles, United StatesFull Time
    Established the identity and user experience of the loyalty program for both web and app, which led to 30% of total transactions in 2017 | Executed 3-5 digital campaigns per week | Developed digital and social ads that drove an increase of sales by 11% | Lead designer of an e-commerce site that was recognized by L2’s Yearly Digital IQ Index as one of the top 5 Beauty Brands in Digital Performance in the US
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Skills
  • Typography
  • Art Direction
  • Editorial Design
  • Photography
  • Brand Identity
  • Digital Illustration
  • UX Design
  • Motion Graphics
  • Experiential Design
  • Logo Design
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Master of Arts (MA)Central Saint Martins (UAL)
    London, United Kingdom
    Currently working towards my M.A. in Graphic Communication Design at Central Saint Martins to distill my understanding of the intersection between ideas, design, and experiences to create more impactful futures
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    Bachelor of Science (BS)California state university of Northridge
     - Los Angeles, United States
    Awarded Best of Show in Trends Fashion Show 2014 for fashion line 'Bilk' | Winning collection displayed at Bloomingdale's in Los Angeles
Awards
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    Top 10 Beauty Brands in DigitalL2 Digital IQ Index
    Lead Designer of NYX Professional Makeup App & E-Commerce Site that Ranked 4th out of 108 Beauty Brands in Digital Performance in the US.
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    Best in ShowTRENDS Fashion Show
    Winner of TRENDS Fashion Show — Winning collection displayed at Bloomingdale’s in Los Angeles.