Zaha Hadid Retrospective

This brief was to develop an identity system for a retrospective exhibition on Zaha Hadid's work at the Los Angeles County Museum of Art. Hadid's work consists of asymmetrical fluid curvilinear features. She utilizes her background in mathematics to bring elements of geometry into her structures. She believed architecture should be liberated of its previous conventions to give way to expressive identities and spaces. Wanting to go beyond architectural models and stereotypes, she transformed spatial and theoretical ideas into experimental structures; That is the idea behind the identity designed for this retrospective exhibition. It is intended to represent her work based on its theoretical identity and experience rather than it’s true form. The artwork showcased throughout the identity system is a representation of Hadid's design of the Heydar Aliyev Center in Azerbaijan.