NYX

I was a digital designer on a collaborative multimedia team at NYX Professional Makeup, a division of L'Oréal. There, I was responsible for web design, UX/GUI development, and print production where I executed more than 200 graphic design projects including landing pages, webpage content, emails, logos, advertisements, illustrations, and retail displays. For this project, I was asked to design and develop the identity of the loyalty program experience and graphical user interface for both web and app. The program initiative ultimately led to 30% of total transactions for the company in 2017. The final project below (04) is my solution to the product description page rebrand that is present for all products that live on the e-commerce site.