Callum Sibley

Creative Marketing and Graphic Design Professional

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Brand Consultant - Graphic Designer
  • Lucia Vargas Machuca
  • Julian Dilley
Connections

Projects

  • Guinness - "Unique Taste" - Student Project
    Callum Sibley
    Creative Marketing and Graphic Design Professional
  • Amex/Vice Partnership
    Callum Sibley
    Creative Marketing and Graphic Design Professional
  • Mazda/Classic FM Partnership
    Callum Sibley
    Creative Marketing and Graphic Design Professional
  • RNLI/LADbible Partnership
    Callum Sibley
    Creative Marketing and Graphic Design Professional
    Ashley Kitchin
    Designer
  • Lego Batman/Channel 4 Partnership
    Callum Sibley
    Creative Marketing and Graphic Design Professional
  • Philadelphia (Mondelez)/Jamie Oliver Media Group Partnership
    Callum Sibley
    Creative Marketing and Graphic Design Professional

Projects credited in

About me

I'm a creative brand marketing professional, with over 6 years experience in marketing and media. During this time I have gained invaluable experience and developed a wide range of skills, whilst working with a number of different brands and media partners. Clients I have worked with so far include - Yakult, Amazon, Marks and Spencer, American Express, Mazda, Deliveroo, Warner Brothers, Toshiba, McCains, Sainsbury's, RNLI, Footlocker, Crown Paints, Alzheimer's Research UK, Jewson, Disney, Philadelphia (Mondelez), HP, Adidas, Bentley, and Asda. Key Skills: Creativity - developing new ideas and collaborating across teams to execute them. Business development - driving growth with current clients and looking for new opportunities. Negotiation - with clients, media owners, brand partners and production companies. Leadership - managing senior client relationships and developing relationships with internal stakeholders. Budget management - managing multi-million pound budgets for commercial deals. Effectiveness - developing campaigns that have driven ROI and exceeded business goals.

Locked Pro Plan feature

Skills

  • Client Relationships
  • Project Management
  • Budget Management
  • Commercial Negotiation
  • Media Activation
  • Persistence
  • Content Creation
  • Creativity
  • Graphic Design
  • Campaign Strategy

People I’ve worked with

View all

Companies I’ve worked with

View all
  • Mindshare Worldwide

    Mindshare Worldwide

    • Digital Media
  • Drum

    Drum

    • Marketing
  • M

    Momentum Worldwide

    Work history

    Currently

    Commercial Partnerships Account Manager

    Mindshare Worldwide

    Mar 2017
    • London, United Kingdom
    • Full Time
    • As Commercial Partnerships Account Manager at Mindshare I work closely with planners and strategists to deliver partnership solutions across 5 key accounts: American Express, Marks & Spencer, Mazda, Booking.com and The National Trust. Achievements: - The only person to be invited from Mindshare to the 2018 Channel 4 Plannertarium event as a "future leader in media" - Partnerships lead on an American Express Gold Card partnership with Amazon and their Prime Now delivery service. This partnership was the first campaign to utilise the Amazon app's visual search capability in a commercial campaign in Europe - Brokered a brand to brand partnership between American Express' Gold Card and Deliveroo's Editions kitchens. The partnership was activated across multiple touchpoints including cobranded OOH, print assets, cobranded food items, and cobranded digital assets - Negotiated and managed Mazda's 2 year sponsorship of the 9pm film on Film4

    2017

    Commercial Partnerships Executive

    Drum

    May 2015 - Mar 2017
    • London, United Kingdom
    • Full Time
    • At Drum my primary role was to manage relationships with media owners and production partners across a variety of media channels. As part of a close knit team at Drum I answered briefs from the 260+ clients across the Omnicom group, supporting each of the group's media agencies. During my time at Drum I worked on a series of exciting campaigns for a number of clients, including Mondelez, Sainsbury's, Warner Brothers, Confused.com, Disney, RNLI, Crown Paint, Jewsons, and Alzheimer's Research UK. Achievements: - Partnership lead for the Lego Batman partnership with Channel 4, which won a Bronze Cannes Lion at the Cannes Lions International Festival of Creativity 2017, amongst a number of other awards - Campaign manager for the RNLI/Ladbible ‘Respect the Water’ partnership, which has been credited with saving 8 lives. It also won 2 x Brand Film Festival Awards (including ‘Best of the Best’ in the Brand Documentary category), was an Official Honouree at the 2017 Webby awards, and was highly commended at the Digital Publishing Awards

    2015

    Account Executive

    Momentum Worldwide

    Mar 2014 - Feb 2015
    • Manchester, United Kingdom
    • Full Time
    • During my time at Momentum I was responsible for the day–to-day management of the Asda account and ensuring the smooth running of projects. Projects consisted of experiential marketing activity in Asda stores across the UK.

    Education

    2019

    Graphic Design

    Shillington College

    Jan 2019 - Apr 2019
    • Manchester, United Kingdom

    2017

    Feb 2017 - Jul 2017
    • London, United Kingdom
    • Passed with credit

    2011

    Sep 2008 - Jul 2011
    • Newcastle upon Tyne, United Kingdom
    • Passed with a 2.1

    Awards

    2017

    Bronze Cannes Lion - Cannes Entertainment Lion for Excellence in Partnerships in Branded Content

    Cannes Lions International Festival of Creativity

    • Lego Batman partnership with Channel 4.

    2017

    Brand Film Festival - Best of the Best

    Brand Film Festival

    • RNLI partnership with LADbible