Callum Sibley

Creative Marketing and Graphic Design Professional

Level
Mid Level
Location
Manchester, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Creative Marketing and Graphic Design Professional
  • Creative Marketing and Graphic Design Professional
  • Creative Marketing and Graphic Design Professional
  • Creative Marketing and Graphic Design Professional
    Designer
  • Creative Marketing and Graphic Design Professional
  • Creative Marketing and Graphic Design Professional

Projects credited in

About me

I'm a creative brand marketing professional, with over 6 years experience in marketing and media. During this time I have gained invaluable experience and developed a wide range of skills, whilst working with a number of different brands and media partners. Clients I have worked with so far include - Yakult, Amazon, Marks and Spencer, American Express, Mazda, Deliveroo, Warner Brothers, Toshiba, McCains, Sainsbury's, RNLI, Footlocker, Crown Paints, Alzheimer's Research UK, Jewson, Disney, Philadelphia (Mondelez), HP, Adidas, Bentley, and Asda. Key Skills: Creativity - developing new ideas and collaborating across teams to execute them. Business development - driving growth with current clients and looking for new opportunities. Negotiation - with clients, media owners, brand partners and production companies. Leadership - managing senior client relationships and developing relationships with internal stakeholders. Budget management - managing multi-million pound budgets for commercial deals. Effectiveness - developing campaigns that have driven ROI and exceeded business goals.

Locked Pro Plan feature

Skills

  • Client Relationships
  • Project Management
  • Budget Management
  • Commercial Negotiation
  • Media Activation
  • Persistence
  • Content Creation
  • Creativity
  • Graphic Design
  • Campaign Strategy

People I’ve worked with

Companies I’ve worked with

  • Mindshare Worldwide

    Mindshare Worldwide

    • Publishing
  • Drum

    Drum

    • Marketing & PR
  • M

    Manchester United FC

    • M

      Momentum Worldwide

      Work history

      Currently

      Commercial Partnerships Account Manager

      Mindshare Worldwide

      Mar 2017
      • London, United Kingdom
      • Full Time
      • As Commercial Partnerships Account Manager at Mindshare I worked closely with planners and strategists to deliver partnership solutions across 5 key accounts: American Express, Marks & Spencer, Mazda, Booking.com and The National Trust. Achievements: - The only person to be invited from Mindshare to the 2018 Channel 4 Plannertarium event as a "future leader in media" - Partnerships lead on an American Express Gold Card partnership with Amazon and their Prime Now delivery service. This partnership was the first campaign to utilise the Amazon app's visual search capability in a commercial campaign in Europe - Brokered a brand to brand partnership between American Express' Gold Card and Deliveroo's Editions kitchens. The partnership was activated across multiple touchpoints including cobranded OOH, print assets, cobranded food items, and cobranded digital assets - Negotiated and managed Mazda's 2 year sponsorship of the 9pm film on Film4

      2019

      Relationship Manager

      Manchester United FC

      Jul 2019 - Jul 2019
      • Manchester, United Kingdom
      • Full Time
      • My role at Manchester United was to manage the strategic planning and execution of the rights of their international sponsors. My roster of clients included New Era, the leisure wear brand, and Yabo Sports, the international betting company. The execution of rights included - - Working with first team players and first team management to create content - Producing events across the Manchester United estate and internationally - Managing campaigns across Manchester United's media inventory - digital, app, MUTV, and physical placements - Match day LEDs (digi-boards around the pitch) - Manchester United Legend and Ambassador appearances - Ticketing allocation

      2019

      Relationship Manager

      Manchester United FC

      Jul 2019 - Oct 2019
      • Manchester, United Kingdom
      • Full Time
      • My role at Manchester United was to manage the strategic planning and execution of the rights of their international sponsors. My roster of clients included New Era, the leisure wear brand, and Yabo Sports, the international betting company. The execution of rights includes - - Working with first team players and first team management to create content - Producing events across the Manchester United estate and internationally - Managing campaigns across Manchester United's media inventory - digital, app, MUTV, and physical placements - Match day LEDs (digi-boards around the pitch) - Manchester United Legend and Ambassador appearances - Ticketing allocation

      2017

      Commercial Partnerships Executive

      Drum

      May 2015 - Mar 2017
      • London, United Kingdom
      • Full Time
      • At Drum my primary role was to manage relationships with media owners and production partners across a variety of media channels. As part of a close knit team at Drum I answered briefs from the 260+ clients across the Omnicom group, supporting each of the group's media agencies. During my time at Drum I worked on a series of exciting campaigns for a number of clients, including Mondelez, Sainsbury's, Warner Brothers, Confused.com, Disney, RNLI, Crown Paint, Jewsons, and Alzheimer's Research UK. Achievements: - Partnership lead for the Lego Batman partnership with Channel 4, which won a Bronze Cannes Lion at the Cannes Lions International Festival of Creativity 2017, amongst a number of other awards - Campaign manager for the RNLI/Ladbible ‘Respect the Water’ partnership, which has been credited with saving 8 lives. It also won 2 x Brand Film Festival Awards (including ‘Best of the Best’ in the Brand Documentary category), was an Official Honouree at the 2017 Webby awards, and was highly commended at the Digital Publishing Awards

      2015

      Account Executive

      Momentum Worldwide

      Mar 2014 - Feb 2015
      • Manchester, United Kingdom
      • Full Time
      • During my time at Momentum I was responsible for the day–to-day management of the Asda account and ensuring the smooth running of projects. Projects consisted of experiential marketing activity in Asda stores across the UK.

      Education

      2019

      Graphic Design

      Shillington College

      Jan 2019 - Apr 2019
      • Manchester, United Kingdom

      2017

      Feb 2017 - Jul 2017
      • London, United Kingdom
      • Passed with credit

      2011

      Sep 2008 - Jul 2011
      • Newcastle upon Tyne, United Kingdom
      • Passed with a 2.1

      Awards

      2017

      Bronze Cannes Lion - Cannes Entertainment Lion for Excellence in Partnerships in Branded Content

      Cannes Lions International Festival of Creativity

      • Lego Batman partnership with Channel 4.

      2017

      Brand Film Festival - Best of the Best

      Brand Film Festival

      • RNLI partnership with LADbible