About
As the Acting Head of Games at REALTIME, I lead a team of talented artists and producers who create stunning cinematics, animation, and marketing imagery for some of the world's leading video game companies. With over 11 years of experience in the creative industry, I have a passion for storytelling, innovation, and collaboration, and a track record of delivering effective and engaging media activations that drive growth and ROI for our clients.
Some of the projects I have worked on include Magic The Gathering: Zendikar Rising, F1 22, Fortnite, Tiny Tina's Wonderlands, Fifa 22, Multiversus, and Need For Speed Unbound. I'm also a founding member of REALTIME's Diversity and Inclusion Council, and a certified IPA Foundation practitioner. My key skills include creativity, business development, negotiation, leadership, relationship management, budget management, and effectiveness. I'm always looking for new challenges and opportunities to learn and grow as a creative professional and a leader.
Clients I have worked with so far include - Yakult, Amazon, Marks and Spencer, American Express, Mazda, Deliveroo, Warner Brothers, Toshiba, McCains, Sainsbury's, RNLI, Footlocker, Crown Paints, Alzheimer's Research UK, Jewson, Disney, Philadelphia (Mondelez), HP, Adidas, Bentley, and Asda.
Key Skills:
Creativity - developing new ideas and collaborating across teams to execute them.
Business development - driving growth with current clients and looking for new opportunities.
Negotiation - with clients, media owners, brand partners and production companies.
Leadership - managing senior client relationships and developing relationships with internal stakeholders.
Budget management - managing multi-million pound budgets for commercial deals.
Effectiveness - developing campaigns that have driven ROI and exceeded business goals.
Projects
- Guinness - "Unique Taste" - Student ProjectWhilst at Shillington College I was tasked with developing a campaign for a brand of my choosing. The only stipulation was that the campaign had to engage with a new target audience for that brand. My response was Unique Taste, a campaign for Guinness, which would engage with 25 - 34 year old women. Unique Taste draws parallels between the taste of Guinness, and strong female icons who changed the course of culture. The campaign is all about female empowerment, and how you can’t achieve greatne
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Projects credited in
- Lego Batman - Continuity BatNovember 2016 I get a call from a mysterious character telling me he has a top secret project he needs help with. Apparently it's going to be the greatest project of all time and I'd be a loser to miss it. Against my better judgement I agreed to meet this curious stranger in his "Super awesome hide-out" (his words not mine) which happened to be in a bat infested cave in the middle of nowhere. Turns out this weirdo was a tiny, plastic dude goes by the name of Batman, he'd somehow convinced Warner
Work history
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Acting Head of Games @ REALTIMERealtimeUK
Manchester, United KingdomFull Time
REALTIME produce cinematics, animation and marketing imagery for a roster of global clients in Video Games, Automotive, TV and Film.
We work with some of the world's leading publishers and developers on a wide range of projects including marketing trailers, in-game VFX, in-engine cut-scenes, visual target movies, along with marketing stills.
Some trailers/games I have worked on to date include:
- Magic The Gathering: Zendikar Rising
- F1 22
- Fortnite
- Tiny Tina's Wonderlands
(Won Bronze at the Australian Effects & Animation Festival (AEAF 2022), in the Games Trailers category)
- Fifa 22
- Multiversus
- Need For Speed Unbound
I'm also a founding member of REALTIME's Diversity and Inclusion Council.
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Relationship ManagerManchester United FC
- Manchester, United KingdomFull Time
My role at Manchester United was to manage the strategic planning and execution of the rights of their international sponsors. My roster of clients included New Era, the leisure wear brand, and Yabo Sports, the international betting company.
The execution of rights included -
- Working with first team players and first team management to create content
- Producing events across the Manchester United estate and internationally
- Managing campaigns across Manchester United's media inventory - digital, app, MUTV, and physical placements
- Match day LEDs (digi-boards around the pitch)
- Manchester United Legend and Ambassador appearances
- Ticketing allocation
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Skills
- Client Relationships
- Project Management
- Budget Management
- Commercial Negotiation
- Media Activation
- Persistence
- Content Creation
- Creativity
- Graphic Design
- Campaign Strategy
Education
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CMI Managment and Leadership Level 4Edge Hill University
Manchester, United Kingdom
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Graphic DesignShillington College
- Manchester, United Kingdom
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Awards
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Vega Digital Awards - Animation Pllatinum WinnerVega Digital Awards
Official Reveal Trailer for Need for Speed UnboundA
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AEAF Awards - Games Trailer Category Bronze winnerAustralian Effects & Animation Festival
Tiny Tina’s Wonderlands trailer+ Show more