Callum Sibley

Callum Sibley

Creative Marketing and Graphic Design ProfessionalManchester, United Kingdom
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Callum Sibley

Callum Sibley

Creative Marketing and Graphic Design ProfessionalManchester, United Kingdom
About me
I'm a creative brand marketing professional, with over 6 years experience in marketing and media. During this time I have gained invaluable experience and developed a wide range of skills, whilst working with a number of different brands and media partners. Clients I have worked with so far include - Yakult, Amazon, Marks and Spencer, American Express, Mazda, Deliveroo, Warner Brothers, Toshiba, McCains, Sainsbury's, RNLI, Footlocker, Crown Paints, Alzheimer's Research UK, Jewson, Disney, Philadelphia (Mondelez), HP, Adidas, Bentley, and Asda. Key Skills: Creativity - developing new ideas and collaborating across teams to execute them. Business development - driving growth with current clients and looking for new opportunities. Negotiation - with clients, media owners, brand partners and production companies. Leadership - managing senior client relationships and developing relationships with internal stakeholders. Budget management - managing multi-million pound budgets for commercial deals. Effectiveness - developing campaigns that have driven ROI and exceeded business goals.
Projects
  • Guinness - "Unique Taste" - Student Project
    Guinness - "Unique Taste" - Student ProjectWhilst at Shillington College I was tasked with developing a campaign for a brand of my choosing. The only stipulation was that the campaign had to engage with a new target audience for that brand. My response was Unique Taste, a campaign for Guinness, which would engage with 25 - 34 year old women. Unique Taste draws parallels between the taste of Guinness, and strong female icons who changed the course of culture. The campaign is all about female empowerment, and how you can’t achieve greatne
  • Amex/Vice Partnership
    Amex/Vice Partnership
  • Mazda/Classic FM Partnership
    Mazda/Classic FM Partnership
  • RNLI/LADbible Partnership
    RNLI/LADbible Partnership
  • Lego Batman/Channel 4 Partnership
    Lego Batman/Channel 4 Partnership
  • Philadelphia (Mondelez)/Jamie Oliver Media Group Partnership
    Philadelphia (Mondelez)/Jamie Oliver Media Group Partnershipx
Projects credited in
  • Lego Batman - Continuity Bat
    Lego Batman - Continuity BatNovember 2016 I get a call from a mysterious character telling me he has a top secret project he needs help with. Apparently it's going to be the greatest project of all time and I'd be a loser to miss it. Against my better judgement I agreed to meet this curious stranger in his "Super awesome hide-out" (his words not mine) which happened to be in a bat infested cave in the middle of nowhere. Turns out this weirdo was a tiny, plastic dude goes by the name of Batman, he'd somehow convinced Warner
Work history
    R
    R
    Client Relationships ManagerRealtimeUK
    Manchester, United KingdomFull Time
    M
    M
    Relationship ManagerManchester United FC
     - Manchester, United KingdomFull Time
    My role at Manchester United was to manage the strategic planning and execution of the rights of their international sponsors. My roster of clients included New Era, the leisure wear brand, and Yabo Sports, the international betting company. The execution of rights included - - Working with first team players and first team management to create content - Producing events across the Manchester United estate and internationally - Managing campaigns across Manchester United's media inventory - digital, app, MUTV, and physical placements - Match day LEDs (digi-boards around the pitch) - Manchester United Legend and Ambassador appearances - Ticketing allocation
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Skills
  • Client Relationships
  • Project Management
  • Budget Management
  • Commercial Negotiation
  • Media Activation
  • Persistence
  • Content Creation
  • Creativity
  • Graphic Design
  • Campaign Strategy
Education
    S
    S
    Graphic DesignShillington College
     - Manchester, United Kingdom
    The IPA (The Institute of Practitioners in Advertising) logo
    The IPA (The Institute of Practitioners in Advertising) logo
    Foundation Certificate in MarketingThe IPA (The Institute of Practitioners in Advertising)
     - London, United Kingdom
    Passed with credit
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Awards
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Bronze Cannes Lion - Cannes Entertainment Lion for Excellence in Partnerships in Branded ContentCannes Lions International Festival of Creativity
    Lego Batman partnership with Channel 4.
    B
    B
    Brand Film Festival - Best of the BestBrand Film Festival
    RNLI partnership with LADbible