Guinness - "Unique Taste" - Student Project

Whilst at Shillington College I was tasked with developing a campaign for a brand of my choosing. The only stipulation was that the campaign had to engage with a new target audience for that brand. My response was Unique Taste, a campaign for Guinness, which would engage with 25 - 34 year old women. Unique Taste draws parallels between the taste of Guinness, and strong female icons who changed the course of culture. The campaign is all about female empowerment, and how you can’t achieve greatness without your own unique taste.