November 2016 I get a call from a mysterious character telling me he has a top secret project he needs help with. Apparently it's going to be the greatest project of all time and I'd be a loser to miss it.
Against my better judgement I agreed to meet this curious stranger in his "Super awesome hide-out" (his words not mine) which happened to be in a bat infested cave in the middle of nowhere.
Turns out this weirdo was a tiny, plastic dude goes by the name of Batman, he'd somehow convinced Warner Brothers to make a film about him.
The film was finished, and pretty good by all accounts. 'Batman' (I'm pretty sure that's not his real name) had made a bunch of trailers for the movie, pretty much all of which were banging on about how amazing he was and everyone else sucks, but he wanted to make sure UK audiences got the message about his 'mega-awesomeness' in a way that had never been done before. Man he was annoying.
Anyway I managed to cajole Channel 4 into letting this little caped-freak take-over their continuity announcements for a week. My team & I wrote 30 scripts, 17 of which were animated by the clever dudes in Burbank who made the Lego Batman Movie and the Bat fixated dude himself crashed onto the channel in February.
Against all the odds Lego Batman's movie made a ton of cash and of course he took all the credit.
Winner Silver Cannes Lion: Excellence in Branded Content Partnerships
Winner Campaign Magazine New Thinking Awards: Content Excellence
Winner Ad Week Media Awards: Best Use Of Branded Content
Winner Media Week Awards: 3 Gold, 1 Silver, 1 Bronze
Winner The Drum Content Awards: Best Content Marketing Strategy
Highly Commended Drum Content Awards: Most Innovative Use Of Content.
Winner The Drum Creative Awards: Most Creative Use Of Media
Winner The Drum Marketing Awards: Music & Entertainment Strategy Of The Year
Winner Campaign Media Awards: Branded Content
Winner Festival Of Media Global Awards: Gold Best Use Of Content, Bronze Best Branded Content
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