NARI is a creative consultancy and branding studio, founded by the award winning Caterina Bianchini, established to bridge the gap between design and art. Our practice focuses on giving brands life, character and spirit, through artistic technique, conceptual thought and brand literature. Our anagramatcised mantra, ‘Not Always Right Ideas’ is at the core of everything we do; drawing the focus away from the “do’s & dont’s” of textbook graphic design, practicing a humanistic and artistic approach.
Projects
- Vogue SingaporeVogue is the world’s largest fashion and lifestyle magazine published by Condé Nast. With over 24.9 million monthly readers and 113.6 million monthly digital users, they have launched their latest monthly edition to join the publication’s fast-growing global offering, Vogue Singapore. Vogue Singapore has a new vision for the magazine, focusing on a more artistic approach with each publication feeling like a coffee table art book. We collaborated with Vogue Singapore on a bespoke typeface inspir
- Selfridges & Co Together typefaceDuring the UK social distancing period, Nari was asked by Selfridges & Co to interpret the idea of togetherness for their social campaign. The concept was encapsulated through a bespoke typeface, spelling the word “together”. Each character originates from the same core structure but has an individual stylistic approach, showcasing the beauty of diversity yet humanity’s inherent togetherness. The final typeface was rolled out as part of a full digital sticker pack for use on social media. Type
- MoodelierWe collaborated with Moodelier, a new San Fran based experiential design company helping brands elevate their visuals across both the physical and digital world. As a market first, Moodelier sell a range of immersive pieces as well as offer an accompanying set of courses, which guide their community to utilise their creative skills. As a full top-to-bottom branding project, our visual concept was derived from the brand strategy and tone of voice, which set the core pillars of the identity. Thes
- Threads of FateA bespoke typeface created for Threads of Fate. An oracle and tarot deck producer in Los Angeles. Aura was created based on the concept of Lingua Ignota, a 12th century constructed language by St. Hildegard of Bingen. Lingua Ignota was devised as a secret language to be used for mystical purposes. The typeface was created to hold symbols in the counters of the characters as well as have hidden graphic motifs embedded in the character builds. Soft and sharp shapes juxtapose to create a sense of
- RarekindRarekind, is a new beauty brand founded in Korea, and is apart of the Amorepacific family. Our task in this creative partnership was to create a visual identity from the ground up, from initial strategic positioning to campaign propositions and primary and secondary packaging for the brand. Visually, we developed a heavy, stamp like logotype, which was to reflect the brands bold approach to beauty. We developed a system of brand marques, that represent the marque in different stages, one shows
- ArtipsLaunching a new type of premium nail strips with an identity as playful as the product. Artips is an American premium nail strip producer bridging the gap between art and beauty. Our approach was to create an identity that brought together moments of play and professionalism. Building a sense of personality across the visual language was imperative for the success of the creative. Strategically, we wanted to engage and build trust with the audience this was achieved by creating a sense of bala
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Work history
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Creative DirectorStudio NARI
United KingdomFull Time
Skills
- Fashion
- Advertising
- Events
- Film
- Print Design
- Art Direction
- Design
- Indesign
- Photoshop
- Premier Pro
- Conceptual Design
- Illustrator Photoshop Indesign
- Adobe Create Suite
- Affect Effects
Education
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Design Visual CommunicationRobert Gordon University
- Aberdeen, United Kingdom
Awarded a First Class Honors Degree
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Self directed study and idea generation, excellent time to develop time management skills and being able to identify and develop my own visual literacy and client list.
My work from my Graduation project has been added the the Scottish Arts & Heritage Collection.
HND PhotographyEdinburgh College of Art
- Edinburgh, United Kingdom
Awards
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Shortlisted for Major Designer AwardCreativepool
Awards that celebrate the best in creative and marketing.
majorplayers.co.uk/the-majors/the-majors.htmlC
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Designer of the YearCreativepool
Awarded Designer of the Year as part of the Graphic category with Creativepool's Annual 2017.+ Show more