A trend and future thinking creative at BDA London, producing inspirational trend publications channelling well-rounded macro-thinking across fashion and lifestyle categories.
+ Validating macro trends across global markets
+ Contextualising data
+ Analysing consumer behaviour
+ Travelling locally and internationally to gather future-thinking research
+ Seeking inspiration from a wide range of industries
+ Working with global fashion clients
+ Turning macro-thinking into micro-trends
Portfolio: https://catannadesigns.wixsite.com/site
Instagram: catanna_
Email: catannabaldwin@gmail.com
Projects
- GAL - Period Underwear (GFF Considered Fashion Award Finalist)GAL (Girls Against Leaks) is a not-for-profit, triple bottom line business selling stylish reusable period pants whilst giving back to help end period poverty. The function of the product is to absorb two tampons worth of period flow and protect the wearer from leaks, whilst providing comfort through the use of breathable and non-toxic fabrications. Alongside this is the GAL PAL app where you can shop the products and track your cycle, whilst offering a learning and community space for the consu
- GAL PAL App - Menstrual Cycle Tracker & Community Space (GFF Considered Fashion Award Shortlist 2020)The GAL PAL app that I have designed provides a learning and community space to open up taboo conversations surrounding women’s health and lifestyle. It also enables users to track their cycle throughout the month to help them get a better understanding of their body and their hormones. App users can shop GALs selection of period underwear, and the products recommended will be tailored to their flow. If you would like to know more please feel free to email me on catananbaldwin@gmail.com or cont
- Streetwise Trend BookStreetwise is a streetwear trend book which is made up of two trends. The first is based off of the theme of escapism, and how the gaming industry is prevalent in other industries. The second trend is inspired by how science and technology are progressing the sustainability movement. For this, I completed my own photoshoot, in collaboration with Jake Spencer (@jspencerphotography), as well as create my own mood board collages utilising old magazines. This project certainly helped to develop my
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Projects credited in
- Meet the GFF 2020 Considered Fashion Award NomineesAll works that celebrate sustainable, ethically aware and socially responsible products, media and marketing projects with a strong narrative that lowers environmental impact, and embodies and communicates sustainable and ethical practices. The presentation of your work must actively encourage and promote the benefits of ethical and environmental awareness. Meet the nominees!14
Work history
Trend & Future Thinking CreativeBDA London
London, United KingdomFull Time
Global trend book publications and marketing.
Assistant Creative ConsultantBDA London
London, United KingdomFull Time
Trend forecasting and creative consultancy work.
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Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Team Collaboration
- Research Visualisation
- Digital Illustration
- Creating Moodboards
- Design Direction
- Design Layout
- Marketing Strategy
Education
Fashion Management and Marketing BA (Hons)University for the Creative Arts
Epsom, United Kingdom
Covered units: trend forecasting, marketing, management, branding, visual merchandising, buying, and merchandising.