Catherine Baldwin

Catherine Baldwin

Assistant Creative ConsultantLondon, United Kingdom
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Catherine Baldwin

Catherine Baldwin

Assistant Creative ConsultantLondon, United Kingdom
About me
I am a positive, future-thinking and dedicated Assistant Creative Consultant working at BDA London, where I create inspirational trend forecasting reports for clients. I have a particular interest in the trend forecasting and consultancy sector, as I love the harmonious balance between creativity and logic. I have a passion for turning research into creative solutions, with a versatile aesthetic. Additionally, I have an interest in sustainability and ethics within business, which enables me to create considered and meaningful projects. Portfolio: https://catabaldwin.wixsite.com/info Instagram: catanna_trends Email: catannabaldwin@gmail.com
Projects
  • GAL - Period Underwear (GFF Considered Fashion Award Finalist)
    GAL - Period Underwear (GFF Considered Fashion Award Finalist)GAL (Girls Against Leaks) is a not-for-profit, triple bottom line business selling stylish reusable period pants whilst giving back to help end period poverty. The function of the product is to absorb two tampons worth of period flow and protect the wearer from leaks, whilst providing comfort through the use of breathable and non-toxic fabrications. Alongside this is the GAL PAL app where you can shop the products and track your cycle, whilst offering a learning and community space for the consu
  • GAL PAL App - Menstrual Cycle Tracker & Community Space (GFF Considered Fashion Award Shortlist 2020)
    GAL PAL App - Menstrual Cycle Tracker & Community Space (GFF Considered Fashion Award Shortlist 2020)The GAL PAL app that I have designed provides a learning and community space to open up taboo conversations surrounding women’s health and lifestyle. It also enables users to track their cycle throughout the month to help them get a better understanding of their body and their hormones. App users can shop GALs selection of period underwear, and the products recommended will be tailored to their flow. If you would like to know more please feel free to email me on catananbaldwin@gmail.com or cont
  • Streetwise Trend Book
    Streetwise Trend BookStreetwise is a streetwear trend book which is made up of two trends. The first is based off of the theme of escapism, and how the gaming industry is prevalent in other industries. The second trend is inspired by how science and technology are progressing the sustainability movement. For this, I completed my own photoshoot, in collaboration with Jake Spencer (@jspencerphotography), as well as create my own mood board collages utilising old magazines. This project certainly helped to develop my
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Projects credited in
  • Meet the GFF 2020 Considered Fashion Award Nominees
    Meet the GFF 2020 Considered Fashion Award NomineesAll works that celebrate sustainable, ethically aware and socially responsible products, media and marketing projects with a strong narrative that lowers environmental impact, and embodies and communicates sustainable and ethical practices. The presentation of your work must actively encourage and promote the benefits of ethical and environmental awareness. Meet the nominees!
Work history
    B
    B
    Assistant Creative ConsultantBDA London
    London, United KingdomFull Time
    Trend forecasting and creative consultancy work.
    B
    B
    Product InternBDA London
    London, United KingdomFreelance
    Creating inspirational reports for clients, and content for View magazine and Trendhouse publications.
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Skills
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Team Collaboration
  • Research Visualisation
  • Digital Illustration
  • Creating Moodboards
  • Design Direction
  • Design Layout
  • Marketing Strategy
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    Fashion Management and Marketing BA (Hons)University for the Creative Arts
    Epsom, United Kingdom
    Covered units: trend forecasting, marketing, management, branding, visual merchandising, buying, and merchandising.