Projects
- The High Street is Dead. Create a brand for a bus company that can adapt to life in 2026.Somewhere is a sensory and fully immersive travel experience. With no tech, wifi or VR, we offer a unique and authentic service in 2026. It all starts with a knock on your door as your personal travel rep hand delivers your community travel pack. Simply flick through the sensory book and pick your somewhere. Far away from the hustle and bustle of the city, our buses are designed to awaken your senses as we take you to places you have always wanted to explore. Let's go somewhere...
- Persuade Generation X to start saving with Standard Life.Intrigued by young children's ability to process complex information through early learning and storytelling techniques, I created a storybook which simplifies the benefits of saving. The tale emotively targets the older generation with a simple message - saving will set you up for the best life you can lead. These are the moments in life that you can't afford to miss.
- Create a visual identity for Scopus' 10th Birthday event.Scopus is celebrating it's 10th year as a leading search tool for scientific archives. Create a visual style for the event, including a logo and designs for relevant collateral. Focus should be placed on celebrating a decade of scientific innovation and discovery.
- THINK! Would You?CAMPAIGN CONTENT: The campaign consists of two sub campaigns; one specifically targets the 17-24 year old driver, the second targets the role of the passenger. The Driver Campaign will be a explicit campaign, rolled out across very targeted digital and student channels. Taking the form of an interactive social media campaign in which THINK! will collaborate with UNILAD, Reddit etc to maximise reach to the target demographic. The Passenger Campaign will be rolled out as an interactive poster campaign in public areas. Posters will be situated in city centres, roadsides and within pub/ bar environments on the back of toilet doors. OVERALL CAMPAIGN MESSAGE: Saying no to unsafe driving is a simple answer. Both sub campaigns play on the concept of the question ‘Would You?’ which encourages the driver and passenger to make a simple decision to not engage with unsafe driving habits.
- Advertise Craft Beer to Working Class Father from the North WestAudience Insight: 93% of North West residents were born in the UK. Brexit was very popular as many small towns voted Leave. Product Insight: When you buy a North West brewery's craft beer, you are supporting a local, honest UK enterprise. The Idea: A Lancashire Brew: Yorkshiremen are convinced that they make the perfect brew but Lancashiremen know how to brew it better. Deliverables: A radio spot, A TV ad, YouTube short and site specific billboards on A59/ M62 route from Yorkshire to Lancashire.
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Skills
- Painting Illustration
- Book Illustration
- Childrens Illustration
- Graphic Design
- Design Direction
- Design Layout
- Brand Assets
- Brand Awareness
- Brand Building
- Brand Communication
- Brand Creative Strategy
- Brand Communications
- Social Content
- Social Engagement
Education
BA (Hons) Graphic Design and CommunicationUniversity of Leeds
- Leeds, United Kingdom
In my final year of study, I represented my degree practice as President of the School of Design Society and became an Ambassador for the course; discussing degree level study with prospective students at Open Days and rolling out social events throughout the year to help create relationships between year groups.
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Foundation Diploma in Art and Design MeritNewcastle college
- Newcastle upon Tyne, United Kingdom
A rotational introduction period in which we explored seven disciplines of Art and Design including Fine Art, Ceramics, Textiles and Graphic Design over 7 weeks.
I chose to specialise in Graphic Design and spent the latter part of the year experimenting with typography, blind drawing, illustration and collage.
Awarded a Foundation in Art & Design with Merit. During the year I represented the views of my peer group as Course Representative, in which I would attend meetings with other year groups to put forward ideas that would develop and improve facilities for future students.
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