Charlotte Watts is a freelance art director and creative, based in the UK. Charlotte specialises in captured and joyful stories for fashion and lifestyle brands.
For enquiries or collaborations please get in touch via my website or by email hello@charlottewatts.co.uk
Follow me on Instagram @charlotte.l.watts
Projects
- Accessorize Autumn CampaignA little late in posting but I'm so thrilled to share some new work for lovely clients - Accessorize. Full of colour and bold shapes, the story is set in the beautiful Kent countryside. We captured womens, kids and still life and shot at the wonderful Castle Farm. Huge thanks to Accessorize for having me on board and the fab shoot team who did a fantastic job - Photographer @damianweilers @raybrownpro Still Life Photographer @garydidsbury Art Direction @charlotte.l.watts Stylist @milenamihic P
- AccessorizeArt Direction for Accessorize SS22 Photographer @damianweilers @raybrownpro Art Direction @charlotte.l.watts Stylist @gemmajonks Props and Set @katesellerscreative Hair and Make up @wendyturnermakeup Production @fuseprodco Retouch @emmabalcombretouching Model @linn_egerfalt @thehivemodels
- When The Dust Settles'When The Dust Settles' for Latest Magazine. This is a story about waiting for a moment of calm after a time of uncertainty and change. The yellow dust in the shoot is a representation of that uncertainty, something so difficult to shake it seems to surround you, sticking to every surface and floating in the very air around you. At first our model avoids the dust , she balances and tip toes across the set trying to carry on as before. Over time, she eventually embraces the changed environment
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Projects credited in
- Royals for ELLE CroatiaArt Director: Charlotte Watts https://www.instagram.com/charlotte.l.watts/ @charlotte.l.watts Photography: Olivia Bossert www.oliviabossert.com @oliviabossert Film Maker: Arlen Figgis http://www.arlenfiggis.com/ @arlenrok Styling: Sofia Lazzari https://www.instagram.com/sofialazzaristylist/ @sofialazzaristylist Make Up: Abigail Lemar https://www.instagram.com/abigaillemar/ @abigaillemar Hair: Emma Small @ Stella Creative Artists https://www.instagram.com/emmasmallhairandmakeup/ @emmasmallhair
- Joules Email DesignIn my role as Web Design Manager at Joules, I also oversaw the design and development of customer-facing emails. Working closely with our E-com teams, the objective is always to create engaging and intuitive designs that are consistent with the overall campaign creative, but crucially generating sales performance at the same time. I’m adept at using modular email templates and have worked regularly with software such as Litmus (email optimisation tool) and Movable Ink, that allow more dynamic
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Work history
F
F
Art directorFreelance
United KingdomFreelance
J
J
Art directorJoules Clothing
- Market Harborough, United KingdomFull Time
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Skills
- Adobe
- Film Production
- Creative Direction
- Styling
- Capture One Pro
- Creating Moodboards
- Storyboarding
- Editing
- Adobe Creative Suite
- Layout Design
- Art Directing
- Art Direction
- Retouching
- Still Life Photography
- Photo Editing
Education
U
U
BA Fashion DesignUniversity of Central England in Birmingham
- United Kingdom