Charlotte Williams

Marketing Consultant

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Consultant - Social Media Manager
  • Rebecca Seidu
  • Pip Jamieson
  • Rene Matich
Connections

Projects credited in

About me

A London-based Marketing Consultant working mainly within Fashion, Beauty and Food & Beverage, I specialise in: DIGITAL STRATEGY CAMPAIGN CREATION CONTENT & COMMUNITY MANAGEMENT INFLUENCER PROGRAMMES I am currently working with a real mixture of brands & corporate enterprises on social media strategy, influencer campaigns & PR with a strong focus on engaging content and diverse communities.

Locked Pro Plan feature

Skills

  • Digital Marketing
  • Influencer Engagement
  • Influencer Marketing
  • Influencer Management
  • Social Media Marketing
  • Social Media Management
  • Instagram Specialist

People I’ve worked with

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Companies I’ve worked with

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  • Eleven Eleven Agency

    Eleven Eleven Agency

    • Communications
  • The Full Service

    The Full Service

    • Advertising
  • Nike

    Nike

    • Fashion
  • H

    Hello Kitty

    Work history

    2018

    Marketing Manager

    WAH London

    Apr 2018 - Jul 2018
    • London, United Kingdom
    • Full Time
    • ● Event management for both WAH branded events and external brand partnerships ● Brand collaborations – working with an array of brands on co-branded pop-up shops, parties and social media collaborations ● Social Media Strategy: directing the social media assistant on creating engaging content to reach a combined audience of over half a million followers. With a heavy focus on Instagram, the channel has grown by 20k followers since I joined the company ● Helping young female entrepreneurs showcase their businesses through collaborations, introductions, event management and social media coverage ● In-house PR

    2018

    Marketing Manager

    Hello Kitty

    Mar 2016 - Mar 2018
    • London, United Kingdom
    • Full Time
    • Developed and launched 2017 Influencer Marketing campaign: Hello Kitty Gang live in 10 markets across Europe, Russia, Australia and Israel ● Influencer Outreach Management: researching and targeting influencers with those markets, establishing authentic and long-term relationships with them ● Planning, delivering and reporting on success of Hello Kitty events to promote and build the brand, working with the best PR and Digital Agencies in EMEA markets ● Social Media Management: shaping European Hello Kitty social media strategy (all channels), training Australian, Russian and Israeli social media managers, working closely with Head of Creative and Design on creation of content. Growing the Hello Kitty European Instagram account by 250% in 8 months ● Rebrand and management of Sanrio.eu website: creating and curating content, working closely with internal and external stakeholders such as Sales, Legal and IT departments ● Brand collaborations and commercial partnerships: bringing Hello Kitty and Sanrio characters together with the best and most exciting brands such as ASOS, PUMA, Baby-G, Stance & Ministry does Fitness to name a few

    Education

    2012

    BA Hons Spanish and Portuguese

    University of Nottingham

    Sep 2008 - Jul 2012
    • Nottingham, United Kingdom