Independent brand director, graphic designer and strategic thinker with 15 years of experience and proven track record in enabling and elevating ambitious brands in various industries, spanning fashion, lifestyle, technology, blockchain and more. Purpose-driven creative, with an innate desire to co-create with like-minded people and develop products and services that are relevant and make our lives better.
Specialized in: brand identity design, logo design, personal branding, brand architecture, brand strategy, brand positioning, brand communication, brand thinking, graphic design, iconography, typography, UI/UX design.
Projects
- Ayoka Event Space BrandingAyoka is a multi-functional event venue in the heart of Berlin. Located near upmarket Friedrichstraße, this venue attracts a diverse and influential crowd of entrepreneurs, artists and musicians who host events, such as pop-ups, fashion shows, brand activations, panel talks and more. The name Ayoka comes from the West-African Yoruba language, meaning “one who brings joy”.
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Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything44
Work history
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DirectorChris Kilchling Design & Branding
Berlin, GermanyFull Time
Branding expert, graphic designer and strategic thinker with 15 years of experience and proven track record in enabling and elevating ambitious brands in various industries, spanning fashion, lifestyle, technology, blockchain and more. Purpose-driven creative, with an innate desire to co-create with likeminded people and develop products and services that solve real needs and make our lives better.
Specialized in: brand identity design, logo design, brand architecture, iconography, typography, UI/UX design, brand strategy, purpose and mission definition, brand positioning, emotive brand communication, brand thinking.
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Head of BrandLition Energy
- Berlin, GermanyFull Time
Creative leadership position heading up multi-disciplinary design team handling brand strategy, web design, customer communication, marketing creative and internal brand culture.
Together with my team we:
Developed brand strategy for a community-focus energy marketplace, driving emotion in the mind of the consumer and de-commoditizing the product.
Leveraged effective and consistent customer communication to build meaningful relationships with the audience.
Established engaging illustration-based design language to allow for emotive brand storytelling and marketing campaigns.
Continuously improved user experience along all digital touch points, simplifying interactions on digital marketplace, switching processes and sign-up funnels.
Nurtured internal brand culture based on core brand values, empowering employees to “live the brand”.
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Skills
- Fashion Branding
- Graphic Design
- Brand Strategy
- Corporate Branding
- Digital Design
- Print Design
- Art Direction
- Creative Direction
- Editoral Design
- Fashion Campaigns
Education
National Diploma
- Cape Town, South Africa
Study of Design and Visual Communications