How does everybody feel about made-up job titles (like mine: Creative Brand Lead). Stick to the industry standards, or ok to get creative?

Replies14

  • Actually if you want to stay independent, of course, it's great. But you should communicate about it. I mean, if you come up with a new title, you should help your audience to understand what you mean.

    But if you want to get hired for full-time positions, recruiters may be confused about how can you fit their search.
  • Just as there is honesty in advertising (cough), so there should be honesty in titles. For instance, the title 'Unproductive' covers a range of useless jobs such as DJs, Voodies, Influencers, etc, etc.

    https://www.youtube.com/watch?v=HwU1Jiit4hI

    We can all agree that 'Unproductive' (or 'U') is a vast improvement on such archaic terms as 'Parasite' or 'Goldbricker' or 'Dingleberry' or 'Bullshitter'. Hope this helps.
  • @Chris Kilchling If you want to be found on search engines organically you'll need a lot more keywords than your title. So I've been told.
  • It depends on whether the job you are doing is something new, or a combination or other jobs, in which case it would make sense to give it a new name to distinguish it from other roles, or if your responsabilities are already encompassed by an existing job title - then making up your own sounds pretentious, it will confuse clients and you are right to worry that it might not come up in a google search. Also, if someone was looking for a person who does a specific job and they asked people they know 'do you know anyone who does x' then even if you do 'x' people might not think of you because they just don't think of you as a person with job title 'x'.
    I would add that the above is mostly applicable if you are a freelancer looking for clients.
  • The key is does it have meaning for the client - the bit I understand of your title is Graphic Designer - the first part I reads as 'Expensive'..... Graphic Designer.

    I expect every designer to be creative, goes with the turf, I'd understand 'Branding Project Director and Graphic Designer' for me that says what you do, level of seniority and skill set that justifies something more than 'Expensive' .... Graphic Designer
  • @Ivan Pols @Jennie Powell @Dalano Barnes I think my title makes sense to us as people, but I was wondering about search engines, and if it gets picked up as easily as the more straight forward titles.
  • I think it is great to "label" yourself with the title you think that fits best your job, as far as people in your industry understands what this is. Sometimes, geting too creative, may mean that nobody understands what is your job which is not good at all :)

    Remember that neither our title nor our studies define who we are. We are much more than that!
  • Your title isn't that made up. I work with Creative Leads of a variety of sorts. Just own it, no one outside of an ad/design agency cares what we call ourselves.
  • Definitely fine to make up job titles if you're in a creative industry as long as it makes sense. Creative Brand Lead makes sense to me.

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