I help brands make sense and do good
From big ideas to small print, I’m a creative who really likes to write. Sunny London is my home and where I’ve been solving problems with words since 2004.
Clear thinking
I love having a proper sort out and turning mess into tidy – from sock drawers to brand stories. I help brands figure out what they stand for and really want to say. Then we write it in a way that inspires action.
Good doing
The right words can change someone’s world. That’s why I’m happiest when I’m working with clients, brands, and agencies that understand the power of purpose and want to do the right thing. I’m proud to say I’ve worked on projects that have made a positive difference.
Conversation making
Now that we’re in the age of bots and voice assistants, copywriting really is a conversation. The machines are still learning, so I get to help brands find their voice, design the conversational flow, and write nice chat to keep people coming back.
Projects
- Electoral Commission – #RegAFriendElectoral Commission • #RegAFriend Client: Electoral Commission Brief: Electoral Commission were looking for an engaging social campaign to encourage more young people to register to vote ahead of the General Election in May 2015. Solution: There are 70% of young people already registered to vote. They’re switched on and fully engaged, so we talked to them (through partner youth organisations such as NUS) because they’re the ones that can easily up the numbers. If less than half of these you
- Letter LoungeDear you, I know you’re busy but I’d just like to explain to you a little bit about this thing called Letter Lounge. So here goes. Basically, everyone loves finding a handwritten letter from an old friend on their doormat. And the best way to get one is to send one.The thing is we’re all so busy living our lives in a flurry of Twittering, Facebooking, and emailing to ever find the time to put pen to paper, let alone walk to the post box. So I thought I’d try something to change all that, a littl
Projects credited in
- It's a Match!We found that our audience spent around 2 hours a day (on average) on online connection apps like Tinder, ignoring our “traditional” comms to focus on their social lives. Organ donation never entered their universe. The mechanic of “finding a match” on Tinder was the perfect way to house our disruptive messaging. It allowed us to raise awareness of one of the key issues in organ donation, how hard it is to find an organ “match” for those in need on the waiting list, whilst normalising the topic1
- Post Quarantine — Identity designPost Quarantine — letters to open when this is all over An invitation to write to your future self — take time out, reflect on how you’re feeling right now, and look forward to better days beyond COVID-19. It’s open to everyone, a chance to get creative and feature in an exhibition in the near future. Nikky Lyle (creative recruiter), Em Williams (brand designer), and Claire Medcalf (copywriter) set up Post Quarantine not only as a creative task to do while in lockdown, but as a way of capturin
- Bursting with Brilliant
+ Show more
Work history
V
V
Creative LeadVixen Labs
London, United KingdomFull Time
Creative Leadrehab
- East London, UKFull Time
+ Show more
Skills
- Copy
- Advertising
- Brand Tone
- Digital
- Social Impact
- Concepts
- Creative
- Long Copy
- Short Copy
- Technology
Education
BA (Hons) Graphic DesignUniversity for the Creative Arts
- United Kingdom
Awards
Gold – Cannes Lions Change for Good HackathonCannes Lions International Festival of Creativity