I'm a London-based graphic and motion designer, and finalist at 2016's D&AD New Blood Shift.
My work has been featured in various publications such as Creative Review, Creative Digest and also worked with clients ranging from established brands to public institutions all over the world such as NME magazine, Victoria and Albert Museum, BBC Creative and many more.
My work sits between the traditional and digital realms and amalgamates design with everyday culture to solve problems.
I am currently working on a freelance basis and always looking for new collaborations and projects.
Website: cyrusnderitu.work
Projects
- Bside London x Cyrus Collab CampaignPleased to have been approached by my good friend and mentor @whereswale @bsideldn to work on something together in response to the tough times we've gone through during the pandemic. Functional with graphic detail, I designed this piece as a source of positivity and a ray of sunshine as you go about your day. #smileitout
- Scentlogue Digital BrandA personalised data-driven mobile application that matches users to the right perfume that suits their personality. Using a combination of the user’s personality test response and highly-enhanced machine learning technology, the app will be able to collect data, analyse it and recommend users the right scents. Users will be matched according to their personality to varieties of perfumes. Users will be offered the option to either order samples or redirected to respective department stores/ fragr
- Evolving Banner AnimationA series of animation based on abstract shapes and forms commissioned by Jen Sturrock, Creative and Fashion Consultant, for her new website. Mystical, bold and playful, Jen work brings a fresh perspective into textiles, fashion and education. To find out more, feel free to check me out @cyrusonyx on Instagram.
- The Gap AnimationLate 2020, I stumbled upon The Gap video beautifully created by Daniel Sax and powerfully voiced by Ira Glass. Intrigued and inspired, I embarked on creating my own. I directed and animated this narrative animation using a mix of typography, imagery, and 2D design elements. The basketball game serves as a visual backdrop paying homage to one of the all-time basketball greats, Allen Iverson. Allen Iverson is not only known for being a high scorer at barely six feet but also for revolutionizing
- Scentlogue- The Maker PersonalityThey are quiet and reserved. They love analysing signs and symbols and consider them to be metaphors that have deeper meanings related to life. They are lost in their imagination and daydreams, always drowned in the depth of their thoughts, fantasies, and ideas. Follow us on Instagram @scentlogue for more.
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Projects credited in
- Friday Late: RisingFrom digital activists to entrepreneurs reinventing culture, discover how the young are making waves.7
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Work history
Graphic Designersquint/opera
1-5 Vyner St, London E2 9DG, UKFull Time
Prepare key design presentations and pitches to support the business
Taking briefings from concept to completion being accountable for the delivery of projects
Managing multiple workstreams effectively to meet deadlines
Leading own design briefs with guidance from the design director
Presenting your ideas to clients and the team
W
W
Digital InternWales Bonner
London, United KingdomInternship
• Designing & creating social media content supporting the marketing strategy & calendar
• Producing online and mobile artwork for the newsletter
• Creating banners & advertising for our digital marketing strategy
• Supporting instore VM through the graphic creation of posters & banners
• Supporting Ecom shoots with product preparation
• Supporting PR & influencer program
• Creating content for blog & support lookbooks
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Skills
- Graphic Design
- Brand Content
- Fashion E-commerce
- Content Strategies
- Adobe Photoshop/indesign/illustrator
- Digital Typography
- Fashion Design
- Animated Gif
- Concept Designer
- Photography
Education
BA Fashion PromotionRavensbourne University London
London, United Kingdom
• Broad-based course covering the fundamentals of marketing and advertising within fashion promotion allowing the Learner to develop their own creative pathway
• Outstanding teaching from senior industry experts, with direct contacts to the professions and industry with state of the art facilities in an award winning building
• An ambitious nurturing environment and very high recruitment rate into industry
Foundation Graphic DesignUniversity of The Arts London (UAL)
- London, United Kingdom
The course enabled me:
• To produce wide-ranging projects ranging from the commercially focused to the more experimental, as well as engaging with the principles of social, political, commercial and industrial debates
• To produce process driven work across different areas of communication design such as typography, book design, print, exhibition graphics, interactive, motion graphics and video
• To work with influential design and advertising agencies, studios and companies around the world.
Awards
D&AD New Blood Shift FinalistD&AD
The industry will be at its best when filled with diverse creativity. When your job is all about ideas, it doesn't matter where you get them from. It only matters that they're shit-hot. And the same goes for those coming up with them.
New Blood Shift is all about uncovering raw talent and filling the industry with their passion and drive. Through a free 12-week night school run by the best in the business, chosen participants will get up to speed on what it means to be an advertising creative. With mentorship and paid placement opportunities up for grabs, this is the ultimate first step.