Dani Nicholls

Dani Nicholls

marketing leadLondon, United Kingdom
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Dani Nicholls

Dani Nicholls

marketing leadLondon, United Kingdom
About me
Daniella Nicholls is a digital entrepreneur and creative consultant. She began her journey whilst studying History and Politics at QMUL. Being in the city allowed her to intern for several brands and build key business relationships before completing her degree. Thereafter, she moved to New York to work in Digital Marketing and consult on various projects. That being said, Dani was propelled into the creative industry through the of running a popular blog and podcast. She has since been immersed in Marketing & has developed a natural ability to turn content into brand partnerships and profit. In 2018, Dani founded DigiFemme, a creative consultancy agency. They specialise in community development and digital strategy for startups and larger companies. She also owns GalCrew, a creative talent development group. Their mission is to nurture social media talent by focussing on brand identity and the diversification of revenue streams. Though her work is varied, she aims to create meaningful and genuine experiences for her clients and their consumers. This simple gameplan has enabled her to work successfully across the UK, North America and APAC region. Alongside Dani’s digital work, she is a Pilates teacher and avid reader (@modernlit). She counts travelling, reading and candles amongst her favourite luxuries. Her dream is to become a full-time digital nomad. Her mission? To create meaningful communities for brands through rich content and experiences. @daninicholls
Projects
  • Modern Lit x Merky Books (Penguin Books) - Taking Up Space
    Modern Lit x Merky Books (Penguin Books) - Taking Up SpaceWe hosted a book club at The Town Hall Hotel, Hackney; the conversation was centred around the first publication from Merky Books - "Taking Up Space" by Chelsea Kwakye and Ore Ogunbiyi.
  • YouTube: Skincare Routine for acne prone sensitive skin
    YouTube: Skincare Routine for acne prone sensitive skinI relaunched my YouTube channel with a fresh rebrand and a new style of editing. I self filmed and edited
  • Innerglo.me
    Innerglo.meI started a well-being brand! My ambition with innerglo.me is to create a range of well-being products everyone needs to implement self care at home. Started as an e-commerce site, but now my range is being retailed in store and used by professionals to treat their clients. Use code DOTSGLO for an exclusive discount online! www.innerglo.me
  • GalCrew Content Creation: Lisbon
    GalCrew Content Creation: LisbonOrganised and co-ordinated a content creation trip to Lisbon, along with holding branding and business development workshops for the girls. Most of the content produced was for a sponsored post from brands, such as Missguided, Durex and Very
  • Joe Sugg x unrd
    Joe Sugg x unrdSecond influencer project for Unrd, with one of the UK's most talked about YouTubers.
  • Cashmere x ActiveBudgeter
    Cashmere x ActiveBudgeterKicked off the Cashmere: Money Management series with a Budgeting and Savings workshop, led by @ActiveBudgeter
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Projects credited in
  • ModernLit [In Conversation with @SliderCuts]
    ModernLit [In Conversation with @SliderCuts]Mark Maciver was joined by London-based bookclub ModernLit in an event for Warner Music UK. Having dissected his book in their own time, they curated a stimulating evening around the themes of 'shaping culture' and 'levelling up'. They read through carefully selected extracts from their favourite business books & discussed these insights with Mark.
  • Event 2: Professions Masterclass
    Event 2: Professions MasterclassThe focus of this event was to help our 50 Fast Trackers deep-dive on the various roles and career options that they could apply their skills across the digital and creative industries. We know that understanding industry professions may be a confusing process as there is a lot of jargon around what exactly these roles are (i.e. the difference between a strategist/planner, art director/creative director, UX/UI etc). Set in a fireside chat format, our Fast Trackers met with leading industry prof
  • thy.self's Surviving vs Thriving Workshop
    thy.self's Surviving vs Thriving WorkshopSurviving vs Thriving - The Modern Womxn's Workshop #mentalhealthweek This May, thy.self celebrated it's first ever Mental Health Week event alongside The Hoxton Hotel group. During this SOLD OUT event, we dived head first into conversations around 'surviving vs thriving' as a female community of mixed interests and demographics, discovered what positivity means to us, better mental health, sexual and mental health education, personality disorders, community awareness, understanding mental hea
  • #NewYearSameMe thy.self
    #NewYearSameMe thy.selfOver thirty women joined thy.self on 15th January 2019, in toasting to the new year with #NEWYEARSAMEME Concept: We all know how daunting planning New Year's resolutions can be, how much pressure we put on ourselves to change who we are and how these 'goals' very rarely work. For thy.self's #NEWYEARSAMEME event, we delivered an alternative writing workshop revolutionising New Year's resolutions. We will discuss why the #newyearsameme initiative in January is so important to us as a community
  • ModernLit
    ModernLitModernLit is a book club for today's generation. We're like Sex And The City. But with books. And a whole lot of melanin. Find us over on @modernlit
  • This International Women’s Day 2019, meet 100 trailblazers redefining the creative industry
    This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88
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Work history
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    Digital Marketing ManagerCashmere App
    London, United KingdomFreelance
    Developing the digital presence of Cashmere, brand events, partnerships and influencer campaigns.
    unrd logo
    unrd logo
    Social Media Managerunrd
    London, United KingdomFull Time
    Developing unrd's online presence, growing the community and building influencer relations.
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Skills
  • Social Media Marketing
  • Marketing Strategy
  • Digital Marketing
  • Brand Marketing
  • Brand Management
  • Influencer Management
  • Google Analytics
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Brand Partnerships
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    History and Politics BAQueen Mary University of London
    London, United Kingdom
    with French language, as a year was taken at Sciences Po Rennes