Projects
- The Code - sponsorship proposalNew TV game show format “The Code”, developed by Endemol, began life as an online game and app. The aim of the game was to unlock the 4 digit pin of a credit card containing the prize money. The team at Endemol Worldwide Brands decided to pitch the game to Nokia, to gain a commercial sponsor in order to help them launch the show globally. My team was asked to create concepts and visuals of the brand partnership in action and design the Powerpoint presentation accordingly. Starting with the logo (top left) our team created a simple brand structure based on the typography, background images and the card chip. I proposed using the show branding on the sim card body, as this was a very simple link to make to the show’s mechanic. I also concieved a simple scratchcard game for inside pack (middle bottom). For the online portal at “My Nokia” we proposed a simple creative writing element, where users could suggest what they would do with the prize money if they worked out “The Code.” These entries would be reviewed and voted up or down by the other users on the site. (bottom right)
- Ration BookI was approached to create the branding and assets for a new startup, Ration Book. The product is a coupon book and app, supported by online ads and print insertions. My first task was to recreate, in full, a Ration Book owned by the founder. We then had to alter the circular logo device as the original referred to an abbreviation of “Ministry of Food” that was currently in use by another company. Inside the book, the team decided that retro-themed creative would be the best way of placing their commercial partners’ brands, I was given free reign to conceive how these would work and how best to incorporate modern branding into the vintage look. I began by researching ads of the rationing era, and then scamped together rough concepts for sign off by the team, before artworking them myself. The finished printed Ration Book was then issued to potential advertisers to generate interest in the scheme. Following this, it was my responsibility to generate the branding, webpages, app look and feel and advertisting for print and online insertion based on the design style I established.
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Work history
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Senior Designer & Design ManagerFreelance
I'm a Freelance Designer and Creative Services Manager, working on some of the UK's biggest brands in consumer products and entertainment. And some that aren't so big, but those are fun too.
Senior Designer & Design Manager
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Created brand look and feel, and all digital assets for this new consumer app startup.
Worked closely with the CEO and financier of the project to conceive and create the core brand assets for use across platforms, defining the graphic identity, creating full web pages and designing coupon books for print.
Responsibilites also included concept and delivery of print advertising, presentation materials (business cards, usb cards, powerpoint slides) and social media assets (avatars and embedded ads), approval of 3rd party advertising creative.
Skills
- Print Design
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Licensed Product
- Infographic Design
- Sketching and Drawing
- Logo Concept and Design
- Map Design
- Brand Style Guide
- Brand and Identity Design and Development
- 3D and Graphic Design with an Excellent eye for Detail
Education
Visual Communication
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Graphic Design, Animation, Illustration.