Ration Book

I was approached to create the branding and assets for a new startup, Ration Book. The product is a coupon book and app, supported by online ads and print insertions.

My first task was to recreate, in full, a Ration Book owned by the founder. We then had to alter the circular logo device as the original referred to an abbreviation of “Ministry of Food” that was currently in use by another company.

Inside the book, the team decided that retro-themed creative would be the best way of placing their commercial partners’ brands, I was given free reign to conceive how these would work and how best to incorporate modern branding into the vintage look. I began by researching ads of the rationing era, and then scamped together rough concepts for sign off by the team, before artworking them myself. The finished printed Ration Book was then issued to potential advertisers to generate interest in the scheme.

Following this, it was my responsibility to generate the branding, webpages, app look and feel and advertisting for print and online insertion based on the design style I established.
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