About me

Bleed for your craft until you can't any more because if you're not dying then you're not making art.

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Projects

• Merry Critmas 2017
• Yoti - Your Digital IdentityCheck out the film here 17 Million Views
• The Shard Check out the film here 3.4 Million Views
• 1

  Pokemon Go Home Over a single weekend posters went up all around London - from Westminster to Camden Town - in an ambush campaign to raise awareness for EU citizen rights post-Brexit. The aim; to get more young people to sign a petition bringing this worrying lack of certainty to the UK government. But how to interest young people, who can barely look up from their latest escapade in Pokemon Go? The answer - frame the issue in a way we knew would ignite their passions. These posters targeted London landmarks as well as PokeStops and Gyms - areas where we knew players would be out on the streets. In less than twenty four hours, the buzz already started on Twitter and Instagram under #PokemonGoHome, driving people to visit our website. With many new signatures added to the online petition, London spoke out loud and clear: people are just as important as Pokemon. http://pokemon-go-home.com And then the press started...
• Blue Marine Foundation Kritical Mass Creativity for Good competition winner. Concept: Jaws is scary, but a world without fish is truly terrifying. The winning entry to the competition, beating over 500 other submissions. "By far and away the one we'd like to recommend... a very smart and clever way of capturing what we're talking about, it really gets people to think." - John Hegarty
• The Cost Of Speech

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Projects credited in

• 1

  Merry Critmas Campaign 2018Matching students and junior creatives with established creatives working within the industry for book crits
• 2

  Merry CritmasSave a Turkey. Roast a Portfolio. By Alex Goddard, David Felton and Asa Bradshaw, in collaboration with Magnafi, Trunk Agency, One Minute Briefs and Agency Quotes.

Work history

Creative Copywriter
Jul 2015 - Jun 2016Copenhagen, DenmarkFull Time
Working on all kinds of briefs from television to experiential (and everything in between) as a freelancer in Copenhagen and New York. Throughout this role I was responsible for creating advertising and marketing ideas from the initial brainstorm all the way through to production and beyond. This included: print, digital, scripts, stunts, events, branding, new business pitches and even an app launch. Significant pieces of work include the multi-million dollar Summer 2016 campaign for Wyndham Rewards (which featured across the US and Canada), and campaigns for Medical Technology industry-leader Titan Spine. Other clients: Conrad Hotels & Resorts and Swiss Water.

Skills

• Ad Copywriting