Merry Critmas

  • Alex Goddard
  • David Felton
  • Asa Bradshaw

Save a Turkey. Roast a Portfolio. By Alex Goddard, David Felton and Asa Bradshaw, in collaboration with Magnafi, Trunk Agency, One Minute Briefs and Agency Quotes.

Merry Critmas is a campaign encouraging senior creatives to give the gift of a book crit to junior creatives this December.
So far, we've got over 150 seniors signed up globally, including Bruce Duckworth, the current D&AD President, Paul Brazier, Chief Creative Officer and Chairman of AMV BBDO and Rory Sutherland, Vice Chairman of Ogilvy & Mather, Ted Talks. 
People to sign up to 'Roast a Creative' or 'Get Roasted' at
Campaign mascot Father Critmas (also known as the World's Best and Grumpiest Creative Director) will then match them up, and try his best not get too angry at any bad adverts he sees.
The campaign has been featured on several websites including:
The Drum
Entirely Marketing
Little Black Book