About me
During my studies, I have developed a mindset of Product Design as a means of triggering the emotional intelligence of its users, as an approach to appeal to their desires and needs beyond consumer behaviour. Thus, strong storytelling and visual narrative are of utmost importance in my work. A concept I value deeply when formulating and executing each project.
After graduation, I have worked as a graphic designer for a year. The time spent in the visual communication field expanded my approach and interest in design. I participated in a variety of projects spanning from art direction to branding, editorial design, packaging and web design.
Through my university education and work experience, I have developed an attitude of design as a general field, rather than dividing it into its subcategories. I believe design is a universal approach to confronting societal challenges, serving people’s goals and narrating the “stories” which would provoke responses and feelings.
Projects
- Emotion, Humanity & Design | Conceptual DesignAs a designer who has experienced different fields of creative work, I have established a mentality of design as a general, universal field. I incorporate my knowledge from various subcategories into the conceptual ideation and final execution of each project. My beliefs, aesthetics and reasonings, applied to the work I produce, are always driven and justified by three main factors, which best describe myself as a person and as a designer. The three “pillars” of my creative personality are emoti
- Museum Nights | Print DesignThe project is quick self-initiated work to explore the balance between layouts and typography. Since no real client was standing behind the design, I was free to experiment with a more bold approach towards the topic of museum editorials. The challenge was to reinvent the subject of classical art through the paradigm of modern society so that it could spark interest in younger generations. Therefore, the central element in the creation was the use of a contemporary geometric sans serif font w
- Kino Royal | Restaurant BrandingKino Royal is a luxurious restaurant situated in the centre of Ruse, Bulgaria. The brand's aim was to create a modern and simplistic identity with an elegant undertone. Furthermore, since the interior design of the venue was already developed, it was essential to build a distinct brand which unites visual aesthetics and physical space. The restaurant is situated where one of the first cinemas in Bulgaria opened 120 years ago. The history of the location is implemented in the font selection and
Work history
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Graphic DesignerDesislava Danova
Barcelona, SpainFreelance
Communication Graphic DesignerCreative Affairs Ltd.
- Barcelona, SpainFull Time
My tasks have included:
- Brand / Visual Identity Development
- Web Design
- Editorial Design
- Packaging Design
- Print Design
- Application Design
- Template Presentations Design
- Material Research
- Product Design Consultant
- Art Direction
- Social Networks Communication
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Skills
- Graphic Design
- Art Direction
- Product Design
- Digital Storytelling
- Branding
- Editorial Design
- Abobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe Creative Suite