About me
I am an ambitious, outgoing and innovative independent marketing professional with diverse experience, energetic confidence, creative flair and exceptional skills and experience in digital and international marketing. A passion for delivering on-brand commercial marketing strategies to support and successfully launch new products globally. Developing and delivering campaign imagery, education tools, advertising assets; and sales support materials. Exhibits core strengths in developing relationships utilising outstanding communication and interpersonal skills. An exceptionally talented and inventive professional with a proven talent in using analytical skills and meticulous attention to detail to reach objectives. Leverages vast experience and a strong knowledge of customer service, working to meet deadlines. A proven track record of excelling within challenging situations, building strong professional relationships whilst exerting energy and passion at every level and any given task
Projects
- Alan Howard x Fudge Professional Stand Re-FitIn my current role at Fudge Professional, we work directly as a distributor model in the professional hair care industry. I have built strong relationship with our distributors and sales reps, our main UK one being Alan Howard. Alan Howard is a professional beauty Cash & Carry, with their head office being in theit Flagship Stockport store, where I often frequent for Sales and Marketing Meetings. I was extremely keen to have a much strongedr Fudge presence within the store that would bring the area to life, make a strong impact with the aim of attracting more footfall. I actively sourced and briefed the supplier, agreed on artworks and costings and presented this to the wider fudge team and key stakeholders in the business which was signed off and a huge success receiving rave reviews internally and externally from the distributor.
Work history
Digital & Marketing Assistant
London, United KingdomFull Time
• Leading the redevelopment of the brand website to create a strong, on-brand website whilst working creatively within a set budget collaborating with the design team and IT directors.
• Direct ownership and management of the brand Website, Extranet and digital newsletters updates.
• High level planning of large scale projects
• Independently sourcing and identifying on-brand potential partnerships, creating opportunities and managing the end-to-end process out into global markets.
• Conducting regular visits to distributors around the country to visit salons and owners to understand their needs, ensure market launch communication is well received and identifying opportunities and challenges in the market.
• Direct support to the European Sales Manager and UK & European Sales Manager and over 12 European markets.
• Managing the end-to-end POS process, consistently seeking new innovative POS ideas to roll out into market and presenting to the wider team on a regular basis throughout the year
• Taking ownership and leading end-to-end partnership projects, sourcing and identifying new partners, arranging meetings and developing opportunities.
• Leading partnership process from initial meetings through to end production and communications to wider team and distributors.
• Working creatively within budgets on all projects to increase brand awareness with end consumers.
• Workings closely with suppliers throughout process from artwork approvals to ensuring lead times are met.
• Complete ownership of Finance system SAP liaising with suppliers and the finance team
International Brand GuardianFitFlop
- London, United KingdomFull Time
• Commencing on an internship before being appointed as International Brand Guardian
• Collaborating with the UK Trade Marketing Manager to devise the quarterly global SAMs sales reports
• Overseeing customer feedback on social media, collated customer testimonials from the company website utilising Bazaarvoice to observe online reviews and produce the information into a feedback log for the CEO
• Contributing directly to seasonal launches including setting up venues, proofreading and developing fundamentals for brochure artworks, hosting the events and meeting and greeting distributors
• Direct responsibility for sales channels and developing POP and POS seasonal checklist packs to send to distributors
• Liaising with the PR team and the marketing manager to manage press reaction
• Responsible for raising purchase orders and developing Free Standing Display Units
• Playing a key role in representing the marketing department and presenting brand presentation inductions to new starters each month
• Tasked with project managing promotional items including sourcing and producing a line of nail polishes and tote bags, working closely with suppliers and creative art workers, operations, legal teams and global distributors
• Involved directly in online retailer website audits for the UK, German and USA markets, preparing audit packs to be sent to account managers
• Providing key support to the global head of IP and brand protection, developing cases for fraudulent and counterfeit websites
• Additional responsibility as Brand Ambassador tasked with working direct with First Mile recycling to reduce the amount of office waste and encourage recycling
• Instrumental for ensuring all promotional materials that were to be sent globally are on brand
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Skills
- Offline Marketing
- Digital/online Marketing
- POS
- Brand Partnerships
- Website Developement
- Asset Creation
- SAP Finance
- Managing Suppliers
- Distribution
- Creative Arts
Education
BA (Hons) Fashion DesignUniversity for the Creative Arts
- Rochester, United Kingdom
BTEC National Diploma Fashion and Clothing
- Northwich, United Kingdom