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Elizabeth Richardson

Digital & Marketing Assistant

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Projects

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About me

I am an ambitious, outgoing and innovative independent marketing professional with diverse experience, energetic confidence, creative flair and exceptional skills and experience in digital and international marketing. A passion for delivering on-brand commercial marketing strategies to support and successfully launch new products globally. Developing and delivering campaign imagery, education tools, advertising assets; and sales support materials. Exhibits core strengths in developing relationships utilising outstanding communication and interpersonal skills. An exceptionally talented and inventive professional with a proven talent in using analytical skills and meticulous attention to detail to reach objectives. Leverages vast experience and a strong knowledge of customer service, working to meet deadlines. A proven track record of excelling within challenging situations, building strong professional relationships whilst exerting energy and passion at every level and any given task

Skills

  • Offline Marketing
  • Digital/online Marketing
  • POS
  • Brand Partnerships
  • Website Developement
  • Asset Creation
  • SAP Finance
  • Managing Suppliers
  • Distribution
  • Creative Arts

Work history

Currently

Digital & Marketing Assistant

PZ Cussons

Apr 2016
  • London, United Kingdom
  • Full Time
  • • Leading the redevelopment of the brand website to create a strong, on-brand website whilst working creatively within a set budget collaborating with the design team and IT directors. • Direct ownership and management of the brand Website, Extranet and digital newsletters updates. • High level planning of large scale projects • Independently sourcing and identifying on-brand potential partnerships, creating opportunities and managing the end-to-end process out into global markets. • Conducting regular visits to distributors around the country to visit salons and owners to understand their needs, ensure market launch communication is well received and identifying opportunities and challenges in the market. • Direct support to the European Sales Manager and UK & European Sales Manager and over 12 European markets. • Managing the end-to-end POS process, consistently seeking new innovative POS ideas to roll out into market and presenting to the wider team on a regular basis throughout the year • Taking ownership and leading end-to-end partnership projects, sourcing and identifying new partners, arranging meetings and developing opportunities. • Leading partnership process from initial meetings through to end production and communications to wider team and distributors. • Working creatively within budgets on all projects to increase brand awareness with end consumers. • Workings closely with suppliers throughout process from artwork approvals to ensuring lead times are met. • Complete ownership of Finance system SAP liaising with suppliers and the finance team

2016

International Brand Guardian

FitFlop

May 2014 - Apr 2016
  • London, United Kingdom
  • Full Time
  • • Commencing on an internship before being appointed as International Brand Guardian • Collaborating with the UK Trade Marketing Manager to devise the quarterly global SAMs sales reports • Overseeing customer feedback on social media, collated customer testimonials from the company website utilising Bazaarvoice to observe online reviews and produce the information into a feedback log for the CEO • Contributing directly to seasonal launches including setting up venues, proofreading and developing fundamentals for brochure artworks, hosting the events and meeting and greeting distributors • Direct responsibility for sales channels and developing POP and POS seasonal checklist packs to send to distributors • Liaising with the PR team and the marketing manager to manage press reaction • Responsible for raising purchase orders and developing Free Standing Display Units • Playing a key role in representing the marketing department and presenting brand presentation inductions to new starters each month • Tasked with project managing promotional items including sourcing and producing a line of nail polishes and tote bags, working closely with suppliers and creative art workers, operations, legal teams and global distributors • Involved directly in online retailer website audits for the UK, German and USA markets, preparing audit packs to be sent to account managers • Providing key support to the global head of IP and brand protection, developing cases for fraudulent and counterfeit websites • Additional responsibility as Brand Ambassador tasked with working direct with First Mile recycling to reduce the amount of office waste and encourage recycling • Instrumental for ensuring all promotional materials that were to be sent globally are on brand

2014

PR & Wholesale Intern

Philippa Bradley Agencies

Oct 2013 - Jan 2014
  • London, United Kingdom
  • Internship
  • • Developed highly valuable experience by working closely with the Public Relations Consultant and Co-Director who dealt directly with wholesale activity across five accounts • Maintained responsibility for social media, updated and maintained all images and information on BPO, communicated with journalists at press days and logged press samples • Organised the showroom diary, managed the client database and researched prospective clientele • Devised client and press research booklets, contacted new buyers, press and bloggers, developed advertisement flyers, press releases and mail outs on Photoshop

Education

2013

BA (Hons) Fashion Design

University for the Creative Arts

Sep 2009 - Jun 2013
  • Rochester, United Kingdom

2008

BTEC National Diploma Fashion and Clothing

Mid-Cheshire College

Sep 2006 - Jun 2008
  • Northwich, United Kingdom