About me
Award-winning team leader and marketing specialist in the publishing industry.
Projects
- Macmillan Children's Books & HornbyTo celebrate the publication of Kidnap on the California Comet, the second book in the bestselling Adventures on Trains book series, Macmillan Children's Books partnered with Hornby. In the lead up to publication, Hornby is hosting a dedicated page on its website where visitors can meet the authors, read about Adventures on Trains, listen to extracts from the series, download activity sheets and take part in a competition to win the books. Working with the Head of Brand at Hornby, this partners
- Books That MatterJust 1% of children's books published in 2017 featured a BAME main character. Knights Of publishes commercial children's fiction who have made that stat into their company mission. They publish books for every kid making sure their books feature every kid. I worked with them on their 2019 Christmas campaign, #BooksThatMatter. I was in charge of strategy, copy, concept and content planning. On zero budget we released a video that had 100k views in 24hours, has been RT'd 359times and liked 593. T
- Vivid FestivalVivid Sydney is an annual 3week festival of light, music and ideas, held in Sydney. It includes outdoor immersive light installations and projections, performances by local and international musicians, and an ideas exchange forum featuring public talks and debates with leading creative thinkers. As part of the festival I managed the social media strategy, content plan and creative for the Royal Botanic Garden Sydney (one of the most popular destinations of the festival). Over 2.3million people
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Work history
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Freelance marketing and brand consultationFreelance
London, United KingdomFreelance
• Develop strategic high-profile, cross-channel marketing campaigns
• Telling powerful brand stories across multiple platforms ensuring all content created is tailored for each platform
• Creative event planning in line with client brief
• Consulting on partnerships and collaborations to extend audience reach
• Social media management and advertising strategy
• Content creation
• Media briefing
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Head of Marketing CommunicationsHachette Australia
- Sydney, AustraliaFull Time
Oversee the development and execution of 150+ marketing campaigns p/year, with oversight of all consumer research; budget management and financial/sales reporting; cross-functional stakeholder engagement; media planning; retailer outreach; brand management; project and resource management.
Managed a department of eight, including five direct reports.
Skills
- Marketing Strategy
- Budget Management
- People Person
- Briefing Creative
- Social Media Management
- Copywriting
- Marketing Campaigns
Awards
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Rising Star Business AwardAustralian Book Industry Awards
The Rising Star award recognises emerging talent in the Australian book industry whose record reflects ongoing excellence and growth in contribution to their profession. They must be currently working in the Australian book industry, and have been part of the industry for no more than 10 years.Rising Stars are considered for their:
- enthusiasm, reliability and integrity
- ability to take initiative, solve problems and provide solutions
- ability to work effectively as part of a team, and to provide team leadership
- key contributions made in their role and/or in the wider industry.