About me
A strategic, commercially minded marketing professional with seven years' experience in the luxury and premium retail sector (in house and agency). Managed integrated global marketing campaigns and product launches for three British heritage brands. Managed direct reports.
Skills include: Brand Marketing Strategy, Digital Marketing & Paid Media Campaigns, Content Strategy, Direct Marketing, Retail Marketing, Wholesale Marketing, Brand Partnerships & Collaborations.
Active interest in: Sustainable Fashion & Retail, Circular Economy Solutions, Rental Services/Models, Purpose-led Commerce
Projects credited in
- Anya SmellsIn 2017 Anya Hindmarch launched her new fragrance range: ‘Anya Smells’. A customer entry-point collection to the brand, the candles depict the fun and playfulness the brand has become known for. A large part of my involvement was responsibility for the design and launch on anyhindmarch.com - planning the customer journey, designing a Homepage takeover, informative landing pages and digital marketing for emails and social channels which involved some animation. The other main area was coming up
- Anya SmellsWe showed the world how a luxury brand smells For the amazingly titled ‘Anya Hindmarch Smells’ campaign Anyways were asked to create a simple, but humorous film and in-store event for the launch of its luxury candle range. As a brand, Anya Hindmarch aims to ‘recreate the everyday in an extraordinary way’, and is well known for its playful but crafted style, often putting googly eyes on its products. For the brands first venture into fragrance we continued this amusing approach, choosing to empha
Work history
UK & EMEA Marketing ManagerHunter Boot Ltd
London, United KingdomFull Time
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Marketing AssociateAnya Hindmarch
- London, United KingdomFull Time
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Skills
- Marketing
- Brand Partnerships
- Brand Strategy
- Brand Positioning
- Retail Marketing
- B2B Marketing
- Events
- Digital Marketing
- Campaign Planning
Education
Bachelor of Arts (BA) University of Leeds
- Leeds, United Kingdom
First Class Honours Degree : History of Art