Passionate and culturally savvy marketing specialist with diverse experience of developing creative marketing strategies and leading youth targeted marketing campaigns, programmes and activations within agency, media and music industry roles. Experience across global campaigns for brands such as Converse, Sonos, SoundCloud, Smirnoff and Beats by Dre (Apple), musicians such as Arctic Monkeys and The Kills, and with partners such as Boiler Room, NTS Radio, Vice and NME amongst others. A dedicated, confident and friendly team player with both excellent communication and people management skills.
• European lead within the agency for clients including Converse, Sonos, SoundCloud and Beats by Dre • Wide and diverse scope of work from marketing strategy creation, to the execution and evaluation of campaigns and programmes including overseeing PR, content creation, digital and social, design and creative, influencer engagement, retail integration, media partnerships and event activations • Working across the multi-award winning magazine known for being the definitive voice of music and the cultural lifestyle that surrounds it, including forming strategic collaborations with both local and international events, planning release campaigns and managing European brand partnerships Example Key Achievements • Converse Rubber Tracks London: Launch of the brand’s global music programme in London to connect with young creatives offering free studio recording time to new artists across the city alongside numerous live music and cultural events such as the ‘Converse Rubber Tracks Weekender’ which brought together 23 artists across 6 events over 3 days including special live broadcast events, an exhibition and creative workshops and talks for young Londoners. Artists involved across the programme included Kelela, Run The Jewels, Wolf Alice and Mount Kimbie amongst others, and partners spanned the likes of Boiler Room, i-D, Young Guns, NTS, Foot Patrol and JD Sports. • SoundCloud x FADER: Strategy and execution of SoundCloud x FADER live music events across London, Paris and LA to celebrate new music, execution of special London cultural influencer events and creation of special ‘Next Wave’ audio / visual content platform and video series for SoundCloud filmed by FADER in-house creative team examining the emergence of new underground music scenes across cities such as LA, Osaka, Berlin, Rio de Janeiro and Toronto amongst others.
• Project managing the 2013 Independent Label Market event in Glasgow, from logistical planning with venue, labels, DJs and street food vendors, to promotional strategy, to raising brand and event awareness through local collaborations and marketing • Working with Cheap Thrills Records, Pias and Yes Please! on various music release campaigns • Working with the jewellery brand Zoe & Morgan to grow their brand and presence in the UK market through their new physical store in London, their online store and their expanding network of stockists
Creating and managing innovative and successful global marketing campaigns for an extensive and diverse range of esteemed artists including The Kills, She & Him, These New Puritan, Washed Out and How To Dress Well at one of the world’s most successful and esteemed independent record labels. • Planning and commissioning all creative assets for global use such as music videos, documentaries, website designs, logos, remixes, artwork and photo-shoots • Creating digital strategies and timelines to ensure maximum exposure and impact online • Planning DTC marketing activities to increase site traffic, build databases, nurture valuable relationships and maximise commerce (newsletter generation, database acquisition) • Working directly with both physical and digital retailers including iTunes, Spotify, Amazon and HMV. E.g. For the launch of the new Washed Out album, a special interactive bed installation was set up at Rough Trade East to preview the new album • Scheduling, budgeting, reporting and overseeing all campaign activities in internal and external teams • Developing overall marketing plans, timelines and strategies within our London Head Office and communicating these with both our international offices in New York, Paris, Berlin and Singapore to create global campaigns, and also with our external UK teams to create solid integrated campaigns Key Achievements • Working with Samantha Morton to create special short film for The Kills 10yr anniversary • Handling all aspects of the release of the self-published photography book ‘Dream & Drive’ with The Kills and photographer Kenneth Cappello, including negotiating distribution deals globally, commissioning design and layout and sourcing manufacturers, while also planning special worldwide launch events and gallery exhibitions for the book in New York, LA, London and Paris with partners including Marc Jacobs, Colette, Dazed & Confused and Urban Outfitters
Building inventive and creative digital marketing campaigns, alongside online PR for the likes of Arctic Monkeys, Animal Collective and Wild Beasts and more, with the main objective being to create both the maximum presence and the most innovative and exciting campaigns online.