SoundCloud: Next Wave

  • Fiona Ghobrial
Account, strategy and creative lead in creation of a mini-documentary series for SoundCloud looking at the local scenes for whom the music streaming service is vital. The series was co-curated and produced by The FADER and explored emerging global scenes across the world including London, Rio/Sao Paulo, Toronto, Berlin, Los Angeles and New York. Alongside the actual episodes themselves, additional audio/visual content was produced through working with local photographers and partnerships with local radio stations and media. To celebrate the first episode, a launch party was thrown in Los Angeles featuring live performances from Fat Nick and Lil Tracy, two of the artists featured in episode one; Next Wave Los Angeles "Degenerate Generation".