About me

I am a Creative with over 19 years of experience in advertising, entertainment, sports and digital industries. My background is rooted in conceptual thinking, authentic brand storytelling and technology transference. I have worked on large and small-scale omnichannel briefs for brands like Heineken, Neft Vodka, Becks, Google, Amazon, Sony, Unilever, P&G, Qatar Airways, Nestle, Starbucks, BA, Ferrari/McLaren/ Mercedes/Red Bull Racing F1, Sony PlayStation, Xbox, Sail GP, Fanta, Pringles and Duracell. I’ve also supported an NFT start-up, Sneaker Heads, to develop community fan-first digital campaigns in Web 3.0 to engage and drive purchase intent and conversation in the Metaverse. As a big believer in emotional storytelling, I’ve always strived to find those stories in whatever content I am creating. I’ll use technology, innovation, insight and UX where necessary to deliver the best creative solutions that resonate with specific audiences. My experience has allowed me to be entrepreneurial in my approach to building specialised teams from the ground up and to accommodating fast-growing environments. My background has also given me a resilience to ever-changing environments, and processes. I’m not your traditional CD in that my experience has given me precious insight into every single stage of the sales funnel, not just from brand awareness, but to PR first or B2B highly targeted eDM marketing. I will always get my hands dirty and try to stretch my creative problem-solving prowess for clients and encourage them to be brave with their work.

PostsProjectsExperienceTeam

• I'm looking for a Mid/Snr Developer to join a growing agency in Creative Surrey. If anyone is keen on a hybrid from Weybridge let me know!
• I’m currently freelancing should anyone need conceptual support on anything large or small. Holla at me!
• Hello creative world! I’m on the look out for some award winning creative duos!

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Projects

• 2

  Rugby League World Cup
• Bahrain Raid XtremeFully integrated brand launch for rally team
• Hisense x PSGMulti lingual integrated campaign to launch Hisense's partnership with PSG.
• 1

  Halo NationSocial campaign to drive conversation for the digitally remastered colection of Halo stories
• Shell: The HuntSocial campaign to educate and drive conversation around Shell V-Power and the Belgium Grand Prix
• 3

  Unilever: Clear A PlateCSR social campaign to drive awareness of food hunger and food waste

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Work history

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Executive Creative DirectorRight Formula
Sep 2023London, United KingdomFull Time
Creative Director (board member)Octopus Group
Mar 2016London, United KingdomFull Time

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Skills

• Creative Advertising
• Conceptual
• Creative Direction
• Advertising
• Brand Management
• Film Production
• Brand Strategy
• Powerpoint
• Microsoft Powerpoint

Education

Bachelor of Arts (BA) University of The Arts London (UAL)
Sep 2001 - May 2005London, United Kingdom

Awards

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NomineeCreativepool Awards
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