I am a Creative with over 19 years of experience in advertising, entertainment, sports and digital industries. My background is rooted in conceptual thinking, authentic brand storytelling and technology transference.
I have worked on large and small-scale omnichannel briefs for brands like Heineken, Neft Vodka, Becks, Google, Amazon, Sony, Unilever, P&G, Qatar Airways, Nestle, Starbucks, BA, Ferrari/McLaren/ Mercedes/Red Bull Racing F1, Sony PlayStation, Xbox, Sail GP, Fanta, Pringles and Duracell. I’ve also supported an NFT start-up, Sneaker Heads, to develop community fan-first digital campaigns in Web 3.0 to engage and drive purchase intent and conversation in the Metaverse.
As a big believer in emotional storytelling, I’ve always strived to find those stories in whatever content I am creating. I’ll use technology, innovation, insight and UX where necessary to deliver the best creative solutions that resonate with specific audiences.
My experience has allowed me to be entrepreneurial in my approach to building specialised teams from the ground up and to accommodating fast-growing environments. My background has also given me a resilience to ever-changing environments, and processes. I’m not your traditional CD in that my experience has given me precious insight into every single stage of the sales funnel, not just from brand awareness, but to PR first or B2B highly targeted eDM marketing. I will always get my hands dirty and try to stretch my creative problem-solving prowess for clients and encourage them to be brave with their work.
Skills
- Creative Advertising
- Conceptual
- Creative Direction
- Advertising
- Brand Management
- Film Production
- Brand Strategy
- Powerpoint
- Microsoft Powerpoint
Awards
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NomineeCreativepool Awards