About me
I am a highly skilled and entrepreneurial digital communications and marketing specialist with an extensive portfolio of insightful experience driving strategic planning and execution of successful integrated marketing, social media, advertising, promotions and branding. Selective strengths include the ability to adapt quickly and easily to new career demands, build strong relationships with clients, keen to always learn, complete projects on time and within budget, effective communication, interpersonal skills and team leader.
An innovative strategist who has successfully managed major projects that have increased sales, and enhanced brand impact and visibility, I am proficient in analysing customer category needs, competitors’ product strategy tools, business trends and market opportunities. Overall problem solver with an (amazing!) upbeat attitude, I have exceptional understanding of business dynamics and vast market knowledge, and specialise in driving profitable growth in competitive sectors through proactive marketing, brand and account management.
Working in heavily customer focused environments, I am an extremely confident communicator and negotiator able to develop strong working relationships at all levels. With an innovative approach to developing solutions for clients to ensure the effective management of their accounts while attaining efficient business management, I cultivate meaningful relationships with clients and business partners, and specialise in networking and building business collaborations that drive profitable growth in competitive sectors.
I'm a team player who's easy to work with. I'm also able to work in English and in French.
Projects
- DAT SUCRE - sassy decorated cookiesJanuary 2018. I was sitting alone in my apartment, dreadfully looking at my calendar. Realizing how, yet again, I'd be single on Valentine's Day. Not that I cared. But that day, my latest Tinder date told me how he had just met someone else, and wanted to end our (very) short and (VERY) casual relationship. So yeah, I felt like a big pile of crap that night. I walked into my kitchen, trying to find chocolate, lollies, anything that could ease my bad mood. Instead, I found in one of my drawer
- RISE Kombucha - new flavours landing pageRISE Kombucha is the number one kombucha brand in Canada. The 20-million dollar company sells its accessible fermented tea products in high-traffic grocery stores, forecourts and independent cafés. In 2019, the company launched new flavors for the first time in five years. The marketing team built a complete launch strategy to support the arrival of the two new flavors in the market. Part of this strategy was a landing page solely dedicated to the latest brews, which would help consumers find
Work history
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Content & Digital Strategy, French CopywriterFreelance
Montreal, CanadaFreelance
KEY ACHIEVEMENTS
• Successfully constructed a fully self-functioning business website, organised production of items, coordinated and collated content for different industries that include real estate, coffee chain, beauty brand, entertainment, and professional services.
• Grew the coffee chain online presence by more than 72%, and increased their online audience by 10% (engagement & reach)
• Generated over 50,000 impressions, gathered more than 1,000 people for a regional event, created and managed highly relevant paid ads on Facebook for an extremely tightly budgeted entertainment event
RESPONSIBILITIES
• Supported brands from diverse industries assisting them to express themselves through compelling storytelling
• Built Real Estate Company online marketing strategy, revamped website & connected company with key players
• Delivered a 360 degree approach, wrote all website content and redefined the brand’s tone of voice. Worked to increase brand awareness, brand sentiment, generate online leads, and moved potential customers along the purchase funnel
• Oversaw the digital portion of a big marketing campaign for an entertainment company, designed the content strategy; and all content related to their social platforms, monitored the online advertising budget, and managed PR
• Assisted a Professional services digital consulting company through SEO-optimized writing and created content for the entire website
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Senior Digital Marketing ManagerRISE Kombucha
- Montreal, CanadaFull Time
RISE Kombucha is the number one kombucha brand in Canada. The 20-million dollar company sells its accessible fermented tea products in high-traffic grocery stores, forecourts and independent cafés.
KEY ACHIEVEMENTS
• Pivotal in the increasing engagement on social channels (Facebook, Instagram, LinkedIn) from 74% to 147% (monthly KPI)
• Remarkably growing the online audience by roughly 11% on social channels (Facebook, Instagram, LinkedIn) through organic & paid content (monthly KPI)
• Proficiently rebuilding the digital ecosystem and create new online platforms to deepen the consumer’s product knowledge on the product’s health benefits, all while enhancing the consumer’s online experience.
• Rated high for growing page views of the RISE website by 50% (KPI measured after activation of new platform)
• Directly contributing to growing the marketing department from a staff of three to more than 10 staff in less than a year; expanding, adapting and successfully selling products in the US markets
RESPONSIBILITIES
• Accountable for shaping the organization's digital communications strategy and activity encompassing website enhancements, online marketing, social media and digital workshops with internal key players
• Working intelligently with creative freelancers and agencies to manage user tested website content and updates aimed at completing or enhancing the consumer’s journey
• Accountable for creating the company’s KPI dashboards and testing different creative formats per paid channels (A/B testing)
• Designing and managing personalized digital marketing campaigns including influencer marketing initiatives adapted to different market segments and target audiences.
• Spearheading team efforts in implementing marketing campaigns for launch and promotion of new products
• Art directing all content produced in-house and initiating tools to improve internal processes
• Setting up dashboards across digital channels to allow directors and C-Suite players to understand key takeaways from current organic and paid digital initiatives. Measured key performance indicators and built recommendations for C-Suite players on next actions.
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Skills
- Adobe Create Suite
- Microsoft Office
- Fluent French
- CMS Management
- Html
- Google Analytics
- SEO
- PPC
Education
Awards
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Excellence Admission AwardHEC Montreal
The Excellence Admission Award is given to students who have exceptional grades when they apply at HEC Montreal.C
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High HonorsCollege Jean de Brebeuf
Received the High Honours mention on my diploma. This mention is given to the top 10 students of the program.+ Show more